Adjunct, Special Topics in Marketing
Fall 2017 Semster - MKT4900 Special Topics in Marketing: Guerrilla Marketing
Tuesday/Thursday 8:00 AM - 9:50 AM
Description: This course develops guerrilla marketing perspectives and techniques through reading, illustration and creative campaign development. The course focuses on the practical applications of key marketing concepts, leading to the development of a guerrilla marketing campaign. Students who complete this course will learn about the power and the limitations of guerrilla marketing including how to creatively solve marketing’s product, price, promotion and distribution challenges with limited financial resources.
Qualifications: Master’s degree in business or related area, Ph.D. preferred. College teaching experience preferred, although related work experience may be considered.
To Apply: Applications should include resume/vita, syllabi (if applicable), and teaching evaluations (past two years only).
Merrimack College is an Equal Opportunity Employer.