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Marketing and Sport Management

Sport Management

Meet Your Major: Sport Management

The highly competitive field of sport management requires a head for business, a passion for athletics and a desire for victory.

In the sport-management program, you’ll learn to apply marketing, finance and management principles to the world of sports. Whether you’re interested in intercollegiate or professional sports, you’ll emerge well-prepared for a position that puts you in the middle of the action.

What You’ll Learn

With a sport-management concentration, you will:

  • Focus on the unique opportunities and challenges facing the sports industry.
  • Learn how to balance the diverse needs of the various stakeholders in an athletic system, including players, fans, retailers and media outlets.
  • Hone your quantitative skills, including statistical analysis and data interpretation, to identify opportunities for player and program improvement.
  • Acquire the foundational skills and knowledge you need to pursue graduate work in law or business administration.


Hands-on Learning

You’ll have the opportunity to take part in semester-long internships. It’s your chance to get real-world experience at sports institutions like Fenway Park, Kraft Sports Group and NESN. Bonus? Build connections with passionate and plugged-in students, alumni and industry professionals through the college’s Sport Management Club.

Career Options

With a sport-management concentration, you can turn your love of the game into a rewarding career in an industry that’s experiencing double-digit growth and tracking to top $75 billion by 2020. Upon graduation, you’ll be ready to work for a professional team or league; a college or high-school sports department; a sports supplier; or a fitness center. Additional career paths may include:

  • Player representative
  • Facility or event manager
  • Sports media professional
  • Sports brand marketer

What You’ll Take

In addition to the business administration core course requirements, you must also complete the following sport-management courses:

SPM 3000

Introduction to Sport Management

SPM 3005

Sport Marketing

SPM 4000

Sport Practicum

Electives: Choose Two

SPM 4250

Facilities and Event Management

SPM 4900

Advanced Topics in Sport Management

MGT 3325

Ethics and Social Responsibility