Marketing

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  • The Collegiate Church of Christ the Teacher is the spiritual center of the Merrimack College community.
    The Collegiate Church of Christ the Teacher is the spiritual center of the Merrimack College community.
  • Whether it’s winter, spring, or anything in between, Merrimack’s beautiful campus is enjoyed by all.
    Whether it’s winter, spring, or anything in between, Merrimack’s beautiful campus is enjoyed by all.
  • Mendel Center and the Moseley Wrought Iron Arch Bridge.
    Mendel Center and the Moseley Wrought Iron Arch Bridge.
  • Aerial shot of the Academic Quad.
    Aerial shot of the Academic Quad.
  • The Gladys Sakowich Campus Center, the heart of campus activities.
    The Gladys Sakowich Campus Center, the heart of campus activities.

Concentration Requirements

Business Major – Marketing Concentration  

Marketing offers creative and rewarding career paths that provide an exciting range of opportunity for professional achievement and personal growth.  The range of opportunity covers a number of diverse paths from product management and development, global marketing management, logistics and physical distribution and strategic analysis, to creative positions in communication, advertising, and public relations.  Market research and marketing and sales management remain the pinnacle of the profession.

In addition to satisfying the college’s institutional and distribution requirements and the cognate and core requirements for the major in business administration, students concentrating in marketing must complete at least four courses in marketing.

Required Marketing Core:

  • MK300A         Applied Strategic Marketing Management
  • MK420A         Marketing Research
  • MK498A         Marketing Seminar  

Required Marketing Electives (at least two courses):  

  • MK 303A Advertising, Public Relations, and Promotion Management
  • MK 309A Sales Management and Business Marketing
  • MK 315A Entrepreneurship
  • MK 316A Marketing of Services
  • MK 318A Retail Management
  • MK 320A Global Marketing
  • MK 322A E-Marketing
  • MK 328A Methods of Direct Marketing
  • MK 355A Consumer Behavior
  • MK 380A Brand and Product Management
  • MK 490A Directed Study in Marketing