Concentration Requirements
Business Major – Marketing Concentration
Marketing offers creative and rewarding career paths that provide an exciting range of opportunity for professional achievement and personal growth. The range of opportunity covers a number of diverse paths from product management and development, global marketing management, logistics and physical distribution and strategic analysis, to creative positions in communication, advertising, and public relations. Market research and marketing and sales management remain the pinnacle of the profession.
In addition to satisfying the college’s institutional and distribution requirements and the cognate and core requirements for the major in business administration, students concentrating in marketing must complete at least four courses in marketing.
Required Marketing Core:
- MK300A Applied Strategic Marketing Management
- MK420A Marketing Research
- MK498A Marketing Seminar
Required Marketing Electives (at least two courses):
- MK 303A Advertising, Public Relations, and Promotion Management
- MK 309A Sales Management and Business Marketing
- MK 315A Entrepreneurship
- MK 316A Marketing of Services
- MK 318A Retail Management
- MK 320A Global Marketing
- MK 322A E-Marketing
- MK 328A Methods of Direct Marketing
- MK 355A Consumer Behavior
- MK 380A Brand and Product Management
- MK 490A Directed Study in Marketing
