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Girard School of Business and International Commerce

Departments & Programs

Marketing

Concentration Requirements

Business Major – Marketing Concentration  

Marketing offers creative and rewarding career paths that provide an exciting range of opportunity for professional achievement and personal growth.  The range of opportunity covers a number of diverse paths from product management and development, global marketing management, logistics and physical distribution and strategic analysis, to creative positions in communication, advertising, and public relations.  Market research and marketing and sales management remain the pinnacle of the profession.

In addition to satisfying the college’s institutional and distribution requirements and the cognate and core requirements for the major in business administration, students concentrating in marketing must complete at least four courses in marketing.

Required Marketing Core:

  • MKT3300       Marketing Management
  • MKT4420       Marketing Research
  • MKT4498       Marketing Seminar  

Required Marketing Electives (at least two courses):  

  • MKT 3303     Advertising and Promotion
  • MKT 3305     Sports Marketing
  • MKT 3306     Current Issues in Marketing
  • MKT 3309     Sales Management and Business Marketing
  • MKT 3315     Entrepreneurship
  • MKT 3316     Marketing of Services
  • MKT 3318     Retail Management
  • MKT 3320     Global Marketing
  • MKT 3322     E-Marketing
  • MKT 3328     Methods of Direct Marketing
  • MKT 3355     Consumer Behavior
  • MKT 3380     Brand and Product Management
  • MKT 4800     Directed Study in Marketing