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Marketing

Chuck Comegys

Ciejek Chair of Business; Associate Professor of Marketing
Marketing

B.S. Commerce and Finance, Wilkes University;
M.B.A., California State Univ.;
C.A.G.S. Organizational Behavior, Northeastern Univ.;
Ph.D. Marketing and Administration, Boston College

O’Reilly 414
Telephone: (978) 837-5409
Email: comegysc@merrimack.edu


 Courses Taught

Marketing Research; Advertising and Promotion;

 

Recent Research and Professional Experience

Dr. Comegys joined Merrimack College in 1974.  Over the years, he has contributed to the business school and the college in a multitude of capacities such as serving as chair of the Department of Marketing and Management, as director of Marketing Internship Programs, as director of AACSB Assessment, and as chair of the AACSB Faculty Committee.  Professor Comegys served as a research associate with Robert Finnegan Associates and with Armer Research Counsel. Prior to his full-time academic career, he was a research assistant with the Institute of Regional Affairs in Wilkes-Barre, Pennsylvania.

Dr. Comegys’ research interests include research methodologies, Internet purchase behavior, and business ethics. His case studies have appeared in textbooks and his articles appear in numerous publications including Practical Assessment, Research & Evaluation, Journal of Internet Commerce, Journal of Business Education, Journal of Small Business Management, Journal of the Academy of Business Education, Management Research, Atlanta Economic Review, Operations Management Review, Marketing News, Journal of Marketing Theory and Practice, and the Journal of Targeting, and Measurement and Analysis for Marketing.

Dr. Comegys also has been a frequent speaker in industry and professional conferences. He has conducted management training workshops and consulted for many organizations. Chuck served as President of the Boston Chapter of the American Marketing Association and was elected to serve on the AMA’s International Board of Directors as their vice president – Northeastern region. He also served as conference coordinator for the Fifth AMA International Collegiate Conference, as chairman of AMA’s Large Chapter Leadership Workshop, and he spent many years as faculty advisor to Merrimack College’s Collegiate Chapter of the AMA. Additionally, Chuck has served on the Board of Directors of the Marketing Research Association, New England Chapter, and the Merrimack College Federal Credit Union. He currently serves on the Board of Directors of the Marketing Educators’ Association.

 

 

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