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Alumni & Friends


Jon Goode '98

From Merrimack to the Ballpark

Jon Goode, a 1998 Graduate of Merrimack College with a major in Business Management, is the Vice President of Corporate Communications for the Lowell Spinners.

Jon also founded his own Sports Marketing Business entitled KBK Sports named after his three children. This business focuses on family, community and charity events with local athletes and celebrities, and aids in the marketing efforts of UMass Lowell and Boston College athletics. It holds silent auctions and holds approximately three hundred events per year. Jon also created the C2 Mission, which is a Foundation to benefit children and families affected by Cerebral Palsy and Cystic Fibrosis. Some of the special projects associated with this business is a book called Pitching with the Papelbons. It was written by Jon and Red Sox Closer Jonathan Papelbon.

While at Merrimack, Jon was the President of his fraternity Phi Kappa Theta, and Captain of the Cross Country team where he earned All-Conference honors.  He was also an RA, a CO-OP student, and the head of intramural activities. Jon knew that he always wanted to work in sports and he chose Merrimack because of its distinguished Girard Business school.

His first year out of Merrimack College he attended graduate school, worked for a sports radio station, and worked as a sports writer for the Metro West Daily. He also worked for the Beantown Basketball summer league where the talent from all the top colleges in the Boston Area competed. Jon then used his innovative business knack and created his own website. This innovative format kept his resume at the top of the pile which led him to his present noteworthy position, and to creating his own business.

Jon Goode is the definition of a determined, hard worker who is always striving for success. He says by taking advantage of the leadership opportunities at Merrimack College, it generated his confidence to succeed and work for a minor league baseball team. Jon said that Merrimack College helped prepare him for the future by stating that “the classes were great.”

He added that the myriad of opportunities at Merrimack College taught him invaluable skills that would last a life time. The skills Jon acquired from his involvement with the CO-OP program and as President of his Fraternity and Cross Country team underscored what he was learning in his classes. They taught him about real-live PR related issues, the importance of time management, and always being the “exception to the rule.”

This Natick, Massachusetts native with an undeniable love for sports, has achieved personal and professional success while maintaining his own identity and high ethical standards. Currently Jon resides in New Ipswich, NH with his three kids Kylan, Brayden & Kenzley. He  continues to enjoy public and intrinsic success at his executive position with the Lowell Spinners baseball organization.