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Girard School Students Get First-Hand Experience Working in a Global Business Environment

May 19, 2014

The X-Culture Project Exposes Students to the Challenges and Best Practices of Cross-Cultural Collaboration

Students in Professor Len Guida’s Global Economy course participated again this year in the X-Culture Project, a large-scale experiential learning exercise designed to provide students with an opportunity to gain first-hand experience in international collaboration.  Six-person teams from 93 universities in 41 countries were assigned at random to define a new product and develop a viable business plan…without ever meeting face-to-face. 

Dr. Vasyl Taras, X-Culture Project Coordinator from UNC – Greensboro, describes the project as “…very demanding.  Communicating across time zones and cultures, meeting numerous deadlines, and coordinating work of people scattered around the planet are just some of the challenges that project participants have to handle.” 

The students work together to determine the best means for communication and information-sharing, using technologies, such as Google Docs, Dropbox, WhatsUp, and Skype.  They write a thorough business plan, outlining target markets, capital and market expansion plans, and product information, all while navigating the nuances of cross-cultural communication and collaboration.  The X-Culture Project exposes students to the complexities of the new global economy, making them keenly aware of how language, distance, and culture are shaping the future of business.  It helps to improve students’ cultural intelligence and global self-efficacy, and increase their interest in cross-cultural interactions.

The Girard School students were well-prepared and ready for the challenge.  Project Coordinator Taras says, “They did a wonderful job of establishing contact with their international peers, put an impressive effort into working with their teams, made significant intellectual contributions, and made a very positive impression on their team members.”

For more information on the X-Culture Project, visit:


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