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A Merrimack Undergraduate Enhances her Degree with a Master of Science in Management

June 23, 2014
Knowledgeable faculty motivate students to develop the skills and confidence to succeed in business.

Carla Grieco ’12, M’13 is putting to use the self-confidence she learned in her Master of Science in Management classes on the job as the one marketing staff member at Axial Financial Group.

A current project is revamping the firm’s website to make it compatible with all devices. One of the firm’s principals was late to a recent sales meeting and asked Grieco to start the meeting and report on website progress.

“It was definitely intimidating, but I think I did a good job explaining the new changes and answering everyone’s questions,” says Grieco, who obtained her master’s degree in 2013.

She credits her MSM Strategy class, taught by Girard School Dean Mark Cordano, with developing her skills in speaking out.

“I am not a very outgoing person and often choose to quietly sit in class without answering questions to blend into the background. Dean Cordano helped me step out of my comfort zone. My confidence level has increased tremendously,” Grieco says.

At Axial, she continues, all the principals are men, so in many meetings she’s the only woman in the room.

“Before, I never would have had the courage to speak up, but I find myself giving my opinion on crucial topics.”

An Italian studies major with minors in chemistry and mathematics, Grieco never took a business course as an undergraduate and had little experience in making class presentations. That changed in the Marketing class with Professor Julie Fitzmaurice and its case study project. Students examined the case of HTC Corporation, a cell phone manufacturer trying to differentiate itself from competitors and become a more well-known brand.

“I really enjoyed looking at HTC from all angles and learning what makes other companies so successful,” Grieco says. “I think the marketing strategies I learned from this class project help me think outside of the box when marketing for Axial.”

With her mathematics background, her favorite course in the MSM program was Statistics, taught by Professor Bruce Han.

“He just has a great way about him that can make anyone enjoy class,” says Grieco.

Beginning when she was 14, Grieco worked for the Revere Recreation Department in her hometown for nearly eight years. She was office supervisor when she left to begin a six-month internship at Axial. The work she did with so many different kinds of people was good training for the business world, she says.

Her internship turned into a full-time position at Axial where she is in charge of all social media updates, is creating a new brochure for clients and prospects, and coordinates all client appreciation events, prospect seminars, and office parties. She meets weekly with the web designer to discuss changes to Axial’s website.

Grieco says following her passion ties together her unusual mix of interests – from recreation to Italian studies to a financial group:

“I have always tried to do what I enjoy because I have seen too often people who only go to work to earn a paycheck. I would much rather follow my heart and be happy where I am and in what I am doing.”

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