Skip to main content area Skip to main navigation Skip to institutional navigation Skip to footer

O’Brien Center for Student Success

Personal Branding

Polish your written image and individualize your materials:  Come by the O’Brien Center for Student Success to have your professional documents critiqued.
  • Dissect the job descriptions of the positions you are interested in and mirror the qualifications in your resume and cover letters.
  • We recommend you not use a template resume - they are too common and you want to stand out among other job seekers. Create your own by using Microsoft Word.
  • Customize your cover letter, resumes for the employer and job to which you are applying.
  • Make sure your online profiles are professional, be mindful that your name can be searched and whatever is attached to your name/profile will be seen.

Linkedin:

This free professional networking site is a great place to not only build your professional brand, but also connect with others in your field. You can view job postings; have colleagues and supervisors post recommendations of your work, which can make you more visible to employers; and research companies and groups affiliated with your professional areas of interest.  www.linkedin.com

image

Business Cards:

Wherever you are, you want to be prepared. Business cards are a convenient, professional way to share your contact information with others. Vistaprint  and Staples both have many design options.

Business cards typically contain the following information:
  • Front side: Name, address, phone number, email address, and website (if applicable)
  • Back side: bulleted profile/mission statement.