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O’Brien Center for Career Development

Personal Branding

Polish your written image and individualize your materials:  Come by the O’Brien Center for Student Success to have your professional documents critiqued.

  • Dissect the job descriptions of the positions you are interested in and mirror the qualifications in your resume and cover letters.
  • We recommend you not use a template resume - they are too common and you want to stand out among other job seekers. Create your own by using Microsoft Word.
  • Customize your cover letter, resumes for the employer and job to which you are applying.
  • Make sure your online profiles are professional, be mindful that your name can be searched and whatever is attached to your name/profile will be seen.


This free professional networking site is a great place to not only build your professional brand, but also connect with others in your field. You can view job postings; have colleagues and supervisors post recommendations of your work, which can make you more visible to employers; and research companies and groups affiliated with your professional areas of interest. 

Business Cards:

Wherever you are, you want to be prepared. Business cards are a convenient, professional way to share your contact information with others. Vistaprint  and Staples both have many design options.

Business cards typically contain the following information:
  • Front side: Name, address, phone number, email address, and website (if applicable)
  • Back side: bulleted profile/mission statement.