Sport Marketing

Building on foundational concepts in marketing, students will explore unique aspects of the sport industry and marketing to sport consumers. Numerous sectors of the industry will be explored, including both professional and intercollegiate spectator sport, apparel, fitness, etc. With regard to spectator sport, students will consider the unique challenges facing sport marketers, most notably a lack of control over the core product. Topics include promotion, public relations, event sponsorship, strategic marketing, consumer behavior, and brand management. Prerequisite(s): MKT 2205.

School

Business

Program

Sports Management

Course Number

SPM3005C

Section

Instructor

Taesoo Ahn

Credits

Session

Summer Session 2

Type

Online - Asynchronous

Start – End Dates

07/11/2022-08/19/2022

Student Registration Link

https://www.merrimack.edu/admission/professional-studies/summer-session/registration/

Courses