Position Overview: The Girard School of Business at Merrimack College is seeking applicants for the position of Adjunct Lecturer to teach SPM3005 Sport Marketing in the Spring 2019 semester.
SPM3005 is offered Tuesday/Thursdays 8:00 AM – 9:50 AM. Classes begin January 16th 2019 with finals ending May 10th 2019.
This is a required course for all Business majors. The course builds on foundational concepts learned in Principles of Marketing, students will explore unique aspects of the sport industry and marketing to sport consumers. Numerous sectors of the industry will be explored, including both professional and intercollegiate spectator sport, apparel, fitness, etc. With regard to spectator sport, students will consider the unique challenges facing sport marketers, most notably a lack of control over the core product. Topics include promotion, public relations, event sponsorship, strategic marketing, consumer behavior, and brand management.
Qualifications: Master’s degree in business or related area, Ph.D. preferred. College teaching experience preferred, although related work experience may be considered.
To Apply: Applications should include resume/vita, syllabi (if applicable), and teaching evaluations (past two years only).
This position is subject to the successful completion of a criminal background check.
Merrimack College is an Equal Opportunity Employer.