Position Description & Responsibilities
The Annual Giving Officer, under the supervision of the Senior Associate Vice President for Development and with strong coordination across Development and Alumni Relations, is charged with delivering a personalized, concierge-like experience for annual giving donors, helping retain and grow gifts, securing new gifts, and identifying donors with the ability and affinity to make major gifts. By leveraging technology, the Annual Giving Officer is responsible for multiple touchpoints per day, using socialmedia, video, text and multi-touch email campaigns to reach out to prospects. The primary goals of this position include substantive contacts such as conversation via email, social, phone, or Zoom, solicitations, and major gift referrals. The Annual Giving Officer will play a critical role in elevating donor retention to 90% while growing new donors at all levels, especially at the leadership level. There are two positions available.
1) Manage the donor experience for new, existing, lapsed, and future annual donors by providing a multi-touch donor concierge experience.
- Secure leadership gifts of $1,000+ and upgraded or new participation gifts by soliciting prospects through best practice donor discovery methods, solicitation visits, and technology tools.
- Engineer multiple touchpoints per day using social media, email, texting, and video.
- Conduct 20+ monthly solicitation visits via Zoom, phone and local visits.
- Renew annual gifts at a 90% retention rate.
- Reactivate lapsed annual giving donors at a 40% reactivation rate.
2) Create a donor touchpoint library to build annual giving, and inspire pride and engagement with the college.
- Develop customized touchpoints for targeted alumni and parents, including student experience videos, impact stories, and campus updates on the areas that matter most to each specific individual.
- Develop and maintain a broad knowledge of the College, such as admissions, athletics, schools, student life, and campus ministry.
- Develop network of contacts throughout the College to access for additional information. Build out resource hub of relevant content to share with donors.
- Create a donor itinerary to ensure the effective movement of targeted annual donors through the annual giving pipeline.
- Send bimonthly (6x per year) customized touchpoints to targeted alumni and parents.
- Develop and execute an outreach plan and cadence of touchpoints to establish a connection and secure an introductory solicitation visit with non-donor alumni and parents.
- Develop and execute an outreach plan and cadence of touchpoints for LYBUNT and SYBUNT annual donors to strengthen their connections and secure solicitation visits/annual gifts.
- Develop and execute an outreach plan to acknowledge new and upgraded annual gifts in a timely manner.
- Develop and execute an outreach plan and cadence of touchpoints for current fiscal year annual donors to demonstrate the impact of their gifts and continue to strengthen their connections.
3) Build Merrimack’s major gift pipeline.
- Elevate 25 prospects to the major gift qualification team annually.
- Develop transition strategies for those prospects that are moved into amajor gift portfolio.
- Other duties as assigned.
- Bachelors degree required.
- Thrives in an entrepreneurial atmosphere, has a high degree of personal responsibility, is committed to continuous improvement to ensure the best outcomes, and has unwavering focus on the alumni and parents we serve.
- Highly professional and able to productively collaborate with colleagues in Development & Alumni Relations.
- Able to diplomatically collaborate with faculty, students, administrators, and departments campus wide, while focusing on the goals and priorities of Development & Alumni Relations within Merrimack’s strategic plan.
- Ability to multi-task and thrive in a changing, dynamic environment.
- Knowledge of annual giving fundraising best practices.
- A demonstrated commitment to promoting and enhancing Diversity, Equity and Inclusion (DEI) as an institutional priority.
- 3+ years of annual giving fundraising experience, preferably in higher education.
- Experience using relationship-building technology tools, including social media, email platforms, web platforms, and video platforms.
Statement on Our Mission
Merrimack College is a Catholic Augustinian institution of higher education committed to building a culturally and racially diverse community. Our mission is to enlighten minds, engage hearts and empower lives and is inspired by our Catholic faith and the Augustinian tradition of seeking truth through inquiry and dialogue.
Merrimack College seeks candidates who understand, respect and can contribute to Merrimack’s Augustinian mission and values and advance our work in the area of diversity, equity and inclusion. We strongly encourage applications from members of underrepresented groups. All candidates should describe in their application previous experience related to equity, diversity, and inclusion, as well as how they will engage in fostering a culture that supports our Augustinian mission, our Catholic faith and our values of diversity, equity and inclusion.
Application materials should include:
- Cover letter stating motivation and interest in the position, citing experience relevant to the qualifications and including experience with, and commitment to, our Catholic Augustinian mission, our values, and our desire to be a more diverse, equitable and inclusive institution of higher learning.
- Resume or Curriculum Vitae
- This position is subject to the successful completion of a criminal background check.
Required Vaccinations & Remote Work:
Unless otherwise stated above, this is an on-campus position. This is not a remote or hybrid position as employees are essential in order to provide a fully on-campus, residential college experience for our students and the community.
Merrimack College currently has a COVID-19 Vaccination Policy. Students, faculty and staff are required to be vaccinated for COVID-19.
About Merrimack College:
The only Catholic, Augustinian institution of higher education in New England, Merrimack College is a private, independent, coeducational institution with more than 5,000 undergraduates and graduate students from 32 states and 37 countries, and comprises schools of liberal arts, science and engineering, health sciences, education and social policy, and business. The college’s 260- acre campus is approximately 25 miles north of Boston in North Andover and Andover, Massachusetts. Merrimack is a Master’s Colleges & Universities/Medium Programs institution in the Carnegie Classification of Institutions of Higher Education. Merrimack is one of the fastest growing educational institutions in the country and has steadily climbed up U.S. News & World Report’s ranking of Best Colleges, coming in 46th out of 170 schools ranked in the Regional Universities North category in 2020. Merrimack is also listed as one of the top 10 most innovative schools and placed 35th for best undergraduate teaching programs among schools in the U.S. News category.
Merrimack College is an Equal Opportunity Employer.
Position Code: 874, 875