Position Overview & Responsibilities
Reporting to the Director of Enrollment Systems and working closely with the Enrollment Management leadership, the Associate Director of Enrollment Management Analytics is responsible for ensuring the accurate, timely, and efficient delivery of Enrollment Management data reports which span the functions Enrollment Management, Admission, Financial Aid, Registrar, Student Accounts, retention and student outcomes analysis. The Associate Director will produce analytics that informs the setting and achievement of Merrimack’s new student enrollment goals as well as forecast and trace continuing student retention and persistence goals for the individual academic schools in alignment with broader institutional goals at the undergraduate level. This position will develop and maintain dashboard reporting for all aspects of the enrollment funnel. Individually and in partnership with internal and external colleagues, the Associate Director will work at the strategic, tactical, and operational levels, and work will be summarized and presented in a manner that is accessible to non-technical audiences in a timely, precise, and concise manner.
The Associate Director must have the ability to understand the uses and storage of institutional data and work to enhance the quality and utility of reports from multiple systems. The Associate Director must ensure that data can meet standard and ad hoc reporting and analytic needs as well as develop and standardize reporting procedures, streamline reporting activities, and procedures and establish efficient methods of prioritizing, monitoring, and reporting.
The Associate Director performs or supports offices across the college, including Institutional Effectiveness, Graduate Admission, Student Affairs, Alumni Relations, Career Services, and others, to perform ad hoc data requests pertaining to enrollment management data.
The responsibilities for the position include but are not limited to the following:
- Develop and provide access to standard reports on recruitment, enrollment activity, student/parent geo-demographic data, enrollment process activities, student persistence data as well as institutional data.
- Provide access for Enrollment Management to standard data sets which can be condensed and/or joined to ad hoc service questions, research questions, and address other analytical needs.
- Collaborate with Enrollment Management and other units across the institution to identify, analyze and document data needs and improve reporting capabilities.
- Develop, maintain, and produce “service” reports. Design, implement, and enhance a single reporting environment that pulls across all source databases.
- Conduct analytics to support the attainment of annual enrollment goals at both the undergraduate and graduate levels. Includes research on Merrimack’s market and competitors, the admissions funnel, retention, the impact of financial aid on enrollment outcomes, projections of new and continuing student enrollments, and miscellaneous ad hoc projects.
- In partnership with other institutional offices develop and manage a comprehensive agenda for Enrollment Management & Retention that includes market research, surveying and evaluating retention efforts, producing data in accordance with compliance standards, disseminating reports, and responding to ad hoc requests from institutional leadership.
- Work with Enrollment Management and Retention units, Institutional Research and Institutional Technology to define operational data definitions and ensure efficient passing of data between systems, monitor data standards/consistency, facilitate resolution of data discrepancies and data quality issues, and provide authoritative data to ensure consistent results.
- Collaborate with Institutional Research on surveys, the assessment, and analysis of survey research, and consult on survey preparation as well as collect and prepare analysis for the Vice President.
- Maintain and improve the existing systems and processes utilized to report out of the Admission, Financial Aid, Registrar, and Student Accounts systems and that provide the basis for enrollment and budget-related forecasting.
- Bachelor’s degree required, Master’s degree preferred in an appropriate field.
- At least 3-5 years of reporting and assessment experience that includes the development and production of analytics.
- Ability to develop a robust reporting and analysis structure in a multi-system environment.
- Advanced practical experience with BI and data analysis software (Tableau, SPSS, Cognos, Basic SQL, advanced EXCEL, SAS, or other report/data generating skills. (Programming experience R, Python a plus).
- Thorough understanding and ability to implement data management best practices.
- Understands technology and is capable of leveraging technology and effectively with particular knowledge of admission/enrollment systems.
- Evidence of data translation, advanced experience in data management, statistical analyses, and predictive modeling. Analyses of short and long-term trends critical to strategic planning, financial decision-making, and reporting to internal and external constituencies.
- Commitment to providing exceptional customer service to internal and external customers.
- Organized and detail-oriented with the ability to prioritize and manage multiple responsibilities at all times.
- Exceptional written and verbal communication skills, including the ability to effectively document policies and procedures.
- Commitment to and experience with diversity, equity, and inclusion especially as relevant to enrollment management research and analytics.
- Flexibility and willingness to occasionally work outside of normal business hours and extended days with the ability to juggle competing priorities effectively.
- Preferred understanding of the higher education marketplace.
Statement on Our Mission
Merrimack College is a Catholic Augustinian institution of higher education committed to building a culturally and racially diverse community. Our mission is to enlighten minds, engage hearts and empower lives and is inspired by our Catholic faith and the Augustinian tradition of seeking truth through inquiry and dialogue.
Merrimack College seeks candidates who understand, respect, and can contribute to Merrimack’s Augustinian mission and values and advance our work in the area of diversity, equity and inclusion. We strongly encourage applications from members of underrepresented groups. All candidates should describe in their application previous experience related to equity, diversity, and inclusion, as well as how they will engage in fostering a culture that supports our Augustinian mission, our Catholic faith, and our values of diversity, equity, and inclusion.
Application Materials Should Include:
- Cover letter stating motivation and interest in the position, citing experience relevant to the qualifications and including experience with, and commitment to, our Catholic Augustinian mission, our values, and our desire to be a more diverse, equitable, and inclusive institution of higher learning.
- Resume or Curriculum Vitae.
This position is subject to the successful completion of a criminal background check.
Required Vaccinations & Remote Work:
Unless otherwise stated above, this is an on-campus position. This is not a remote or hybrid position as employees are essential in order to provide a fully on-campus, residential college experience for our students and the community.
Merrimack College currently has a COVID-19 Vaccination Policy. Students, faculty, and staff are required to be vaccinated for COVID-19.
About Merrimack College
The only Catholic, Augustinian institution of higher education in New England, Merrimack College is a private, independent, coeducational institution with more than 5,000 undergraduates and graduate students from 32 states and 37 countries, and comprises schools of liberal arts, science and engineering, health sciences, education and social policy, and business. The college’s 260- acre campus is approximately 25 miles north of Boston in North Andover and Andover, Massachusetts. Merrimack is a Master’s Colleges & Universities/Medium Programs institution in the Carnegie Classification of Institutions of Higher Education. Merrimack is one of the fastest-growing educational institutions in the country and has steadily climbed up U.S. News & World Report’s ranking of Best Colleges, coming in 46th out of 170 schools ranked in the Regional Universities North category in 2020. Merrimack is also listed as one of the top 10 most innovative schools and placed 35th for best undergraduate teaching programs among schools in the U.S. News category.
Merrimack College is an Equal Opportunity Employer.
Position Code: 597