Position Overview: The Director of Graduate Admission and Enrollment Management reports to the Vice President of Marketing and CMO and is responsible for leading, directing and implementing recruitment plans and the admissions counseling system to support annual enrollment goals. This individual will develop data-informed recruiting plans, a comprehensive system for enrollment management from prospective to enrolled students and will foster an environment focused on excellence in customer service and innovation in the recruiting space.


  • In partnership with key departments and leadership, identify annual enrollment goals
  • Develop, lead and execute strategic recruiting plans to support goals – collaborate with marketing team to integrate plans and calendars
  • Plan and oversee on and off-campus event strategy, attend events (graduate fairs, career fairs, school visits, online/virtual events, info sessions/open houses)
  • Establish annual work plans with measurable outcomes
  • Represent the College at variety of events by making formal and informal presentations to encourage enrollment
  • Establish and oversee partnership strategy
  • Monitor and analyze enrollment patterns to refine and improve strategy and tactics and to drive day-to-day work of recruiting team
  • Identify key reports and data points to share with key internal stakeholders
  • Facilitate the graduate admission committee, which includes representatives from each school
  • Collaborate closely with marketing team to align marketing and recruiting plans and tactics and calendars
  • Manage scholarship/discount model and awarding process
  • Oversee admission CRM and all operations related to enrollment management
  • Manage a portfolio of graduate programs and proactively and actively engage with and counsel students throughout the enrollment funnel by advising, providing information and encouragement throughout through emails, phone calls, text and other methods of engagement
  • Lead, supervise, coach and train the graduate admission and enrollment management staff
  • Bring innovative ideas and a collaborative perspective to day-to-day work and strategic planning efforts


  • Bachelor’s degree, master’s degree preferred
  • Minimum 4 years of management and leadership experience resulting in successful achievement of goals
  • At least four years of progressively responsible admission experience including recruitment planning and enrollment funnel management. Graduate-level admission experience preferable
  • Proven track record for making data driven decisions to support goals and arriving at strategic solutions to track to and support goals
  • Experience with strategies to enhance digital recruitment and marketing techniques
  • Proven ability to grasp and apply new technology skills to impact enrollments in a positive manner
  • Proficiency with a CRM, preferably Slate
  • Knowledge of graduate admission cycle, processes and procedures and proven track record of successfully driving an admissions enrollment cycle
  • Expert knowledge of financial aid policies and cycles and creating models for successful yield
  • Ability to work flexible hours, travel to recruitment events and adjust work schedule according to admission cycle and needs of programs
  • Excellent interpersonal, customer service, written, oral and presentation skills
  • Demonstrated command of presentation skills to diverse audiences in various settings
  • Ability to think strategically and execute tactically
  • Commitment to delivering excellence in customer service both internally and externally
  • Quality-driven, results-focused approach to work and a strong attention to detail
  • Passion for team-based work with dedication to fostering positive, collegial relationships with key stakeholders such as deans, marketing, leadership and external partners

To Apply: Please apply online with cover letter and resume.

This position is subject to the successful completion of a criminal background check.

Merrimack College is an Equal Opportunity Employer.

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