Girard School of Business

Entrepreneurship & Small Business Management

Entrepreneurship & Small Business Management Concentration

Whether you’re looking to be your own boss, embark on your own business venture or take over the family enterprise, you will transform your ideas into reality in Merrimack’s entrepreneurship & small business management concentration. 

What is entrepreneurship?

An entrepreneur is someone who discovers a business opportunity and decides to pursue it. When you concentrate in entrepreneurship and small business management, you will learn how to become an entrepreneur and how to manage a small business.

Becoming an Entrepreneur: What You’ll Learn

Take your small business ideas off the ground as a business entrepreneur. Choose Merrimack if you seek skills in:

Business Planning

You’ll craft your idea into a viable business plan and learn how to determine your market, find funding and investors, market your idea and manage your new venture. 

Business Financials

You’ll develop your core competencies in financial stewardship - skills you need as a new business owner to keep track of your business’s financial health.

Business Management

You’ll learn to manage your business and corporate strategy, allowing you to feel confident about entering a competitive business landscape after graduation.

Business Growth

You’ll learn how to sell your idea to investors through your understanding of the market and supply chain and show its profitability through pro forma financial statements and a business plan.


You will also develop a wide range of skills in time management, strategic thinking, money management, financing, budgeting, leadership, networking and more.

Hands-on Learning in Business Entrepreneurship

Applied learning, or learning by doing, is at the core of the entrepreneurship and small business management concentration. You’ll learn firsthand about successful entrepreneurs, what it means to be in the workforce and what it takes to survive and thrive in the industry.

In our program’s required innovation and entrepreneurship class, for example, you will participate in idea labs where you’ll develop your small business ideas in a think tank of classmates and industry professionals. You’ll explore the characteristics of entrepreneurship and also draft a business plan and practice how to pitch it to potential investors.

Other hands-on learning opportunities include:

  • Participating in an internship for credit
  • Collaborating with the Small Business InstituteĀ®
  • Working with either a growing business or other budding entrepreneurs
  • Attending industry expert speaker series events

Entrepreneurship and Small Business Careers

Career options with a business degree and an entrepreneurship and small business management concentration include starting your own venture, running a small company or preparing yourself to manage your family business. Entrepreneurs are typically innovators who want to see their idea become a reality. 

Potential occupations include:

  • Business Manager
  • Business Owner
  • Corporate Recruiter
  • Executive Coach
  • Finance Manager
  • Financial Advisor
  • Financial Planner
  • Franchiser
  • Management Analyst
  • Marketing Manager
  • Small Business Executive
  • Venture Capitalist

Merrimack’s O’Brien Center for Career Development is available to guide you with the resources, connections and tools you need to get career ready for a position in the entrepreneurship industry.

What You’ll Take

Core Courses (Complete all four)
MKT 3315 Entrepreneurship
MGT Small Business Management
MKT Growing a Business
MGT Innovation and Entrepreneurship
Electives (Choose two)
MKT 3355 Consumer Behavior
MGT 3351 Human Resource Management
MKT 3309 Sales Management and Business Marketing
MGT 3325 Ethics and Social Responsibility
MKT 4420 Marketing Research
MGT 3370 International Entrepreneurship
FIN 3315 Corporate Finance
MGT 3310 Organizational Behavior
SBM Entrepreneurship Internship and Small Business Institute