Marketing Major

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Bachelor of Science (B.S.) in Marketing

Become a marketing major at Merrimack, where we prepare students to join the community of professionals who have found rewarding careers in areas such as digital, social media, and content marketing. Our approach to hands-on learning allows students to work with cutting-edge technology and build skills that will prepare them for the workforce.

As a marketing major, you’ll learn to build brands, identify target markets and attract, retain and grow a customer base.

Marketing Degree at a Glance

Program Type

Major

Mode of Study

On Campus

Co-op

Guaranteed

Est. Time

4 Years

Start Terms

Fall, Spring

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The Marketing Major

In the marketing major, you’ll examine the key marketing practices that power business growth. By exploring important issues in advertising and promotion, market research, consumer behavior and product development, you’ll learn what it takes to incite action — from driving sales results to spurring social change.

What You'll Study

Marketing Strategy

Consumer Behavior

Sport Marketing

Global Marketing

Skills You'll Learn

Digital Marketing

Marketing Research

Social Media Marketing

Marketing Analytics

Marketing Courses You'll Take

MARKETING
STRATEGY

MKT 3300

This course includes in-depth study and practical applications of key marketing concepts (marketing objectives, segmentation, targeting, customer lifetime value, competitive advantage, product life cycle and branding). Students also present, write and critique during the semester and work on developing these skills.

ADVERTISING AND PROMOTION

MKT 3303

In this course students will have an opportunity to apply their analytical and creative skills by developing actual TV, radio and print ads as well as write press releases using real world, practical and contemporary communication case studies. Topics include establishment of objectives, identifying target audiences, budgeting and more.

DIGITAL
MARKETING

MKT 3450

This course will focus on the underlying psychological processes that drive engagement and then allow students to apply that knowledge through a variety of digital marketing techniques. Students will learn how to create effective digital content including social media campaigns, email campaigns, podcasts and websites.

See All Courses & Options Available to Marketing Majors

Marketing Major Requirements

General Education Requirements

In addition to the major requirements below, you will also need to complete Merrimack’s general education requirements. To see more details about the major, please visit catalog.merrimack.edu.

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Sample Four-Year Schedule - Curriculum Guide

Wondering when you’ll take certain courses? Use the Curriculum Guide—a sample four-year schedule—to get a sense of what your path to graduation looks like.

Download Marketing Major Curriculum Guide

Marketing Students In the Classroom & Beyond

When it comes to career readiness, we believe getting outside of the classroom is key. At Merrimack, you’ll complement your coursework with experiences like guaranteed internships, co-ops, service learning or faculty-led research projects.

"During my time at Merrimack College, I've consistently felt a strong sense of support from the institution. The academic environment offered abundant opportunities for growth and exploration, with dedicated faculty members and advisors who prioritized nurturing students' interests and talents. Faculty who went out of their way to help me grow in and out of the classroom led me to where I am today. Merrimack has fostered an environment where I feel valued, challenged and empowered to pursue my passions and goals."

Colby Paolo '24

"There are numerous different involvements, clubs and student organization to get into. One of the most important things I learned from my marketing professors is you never know what could happen unless you make an attempt and don't ever be afraid to ask questions."

Emma Gannon '25INTERNSHIP: MARKETING INTERN, SPONSORPRO

Career Outlook: Where Can a Marketing Degree Take You?

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Career Outcomes Rate

98% of Girard’s undergraduate class of 2023 were either employed, participating in voluntary service or continuing their education within nine months of graduation.

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Salary Difference

Students who secured full-time employment through their internship/co-op earned, on average, $6,000 more than those who did not participate in one.

Graduate School

Merrimack, Pace University, Michigan State University, Yale and Northeastern University are just some of the graduate programs Girard graduates are attending.

Jobs with a Marketing Degree

You’ll have access to a range of creative careers, from product development to global marketing to advertising to public relations. Career paths may include jobs in the following fields: