Bachelor of Science (B.S.) in Sport Management
The required sport practicum provides real-world experience with top organizations like the Boston Celtics, the New England Patriots and New England Sports Network (NESN).
Turn your passion for sports into a career with a major in sport management, where you’ll apply marketing, finance and management principles to the sports industry. Expand your network by joining the Sport Management Club and connecting with alumni working at ESPN, TD Garden, New Balance and more!
Sport Management Degree at a Glance
Program Type
Major
Mode of Study
On Campus
Internship
Guaranteed
Est. Time
4 Years
Start Terms
Fall, Spring
Cost
School
Accreditation
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The Sport Management Major
As a sport management major, you will learn how to apply marketing, finance and management principles to the world of sports. No matter what sector of the sport industry you wish to pursue, you’ll emerge well-prepared for a position that puts you in the middle of the action.
What You'll Study
Legal Environment of Sports
Sport Finance
Sponsorships and Endorsements
Sport Analytics
Skills You'll Learn
Sport Management Courses You'll Take
Sport Finance and Economics
spm 3315
In this course, students will use financial and economic analysis to study a wide variety of issues affecting the sport industry including player contract structures, methods of determining team valuation, the effects of free agency and the collective bargaining processes on player salaries.
Sport Marketing
spm 3305
Students will explore unique aspects of the sport industry, marketing to sport consumers and consider the unique challenges facing sport marketers, most notably a lack of control over the core product. Topics include promotion, event sponsorship, consumer behavior and brand management.
Legal Environment of Sports
spm 3500
This course examines the legal issues that arise from the areas of amateur and professional sports. Areas of study include, but are not limited to: constitutions and legal enactments, policy making in sport management, case law related to administrative, constitutional, contract, labor and product liability.
See All Courses & Options Available to Sport Management Majors
Sport Management Major Requirements
General Education Requirements
In addition to the major requirements below, you will also need to complete Merrimack’s general education requirements. To see more details about the major, please visit catalog.merrimack.edu.Sample Four-Year Schedule - Curriculum Guide
Sport Management Students In the Classroom & Beyond
When it comes to career readiness, we believe getting outside of the classroom is key. At Merrimack, you’ll complement your coursework with experiences like guaranteed internships, co-ops, service learning or faculty-led research projects.
Career Outlook: Where Can a Sport Management Degree Take You?
Career Outcomes Rate
98% of Girard’s undergraduate class of 2023 were either employed, participating in voluntary service, or continuing their education within nine months of graduation.
Experiential Learning Rate
100% of students concentrating in sport management participate in at least one internship, co-op, fieldwork or practicum.
Graduate School
Merrimack, UMass Amherst, Michigan State University, Yale and Northeastern University are just some of the graduate programs Girard graduates are attending.
Jobs with a Sport Management Degree
With a sport management major, you can turn your love of the game into a rewarding career in an industry that’s experiencing rapid growth and on pace to soon top $100 billion. Upon graduation, you’ll be ready to work for a professional team or league; a college or high-school sports department; a sports supplier; or a fitness center. Additional career paths may include:
- Athletic director
- Facility or event manager
- Sports agent
- Sports brand marketer
- Sports data analyst
- Sports media professional
Where Merrimack Sport Management Graduates Work & Intern
Boston Celtics
Inside Sales Representative
Neutral Zone
Head Scout
TD Bank
US Corporate Sponsorships Manager
Washington Nationals
Senior Coordinator, Integrated Marketing
City Football Group
Vice President, Stadium Partnership Development
Stanford University
Assistant Director, Ticket Strategy & Operations
3STEP Sports
Sport Management Intern
Florida Gulf Coast University
Associate Athletic Director
Beyond the Classroom
Student Life
You’ll have endless opportunities to find your fit, get involved and pursue what makes you happy—all while making lifelong friends (and memories!).
Explore your passions alongside others with similar interests, whether that means a cappella singing or outdoor adventuring.
- 70+ student organizations
- Division I Athletics, club and intramural sports
- Beloved traditions like Homecoming, Block Party and Spring Concert
- Fraternities and sororities
Internships & Co-Ops
Our students gain valuable work experience and connections with leading companies through guaranteed internships and the Warriors at Work co-op program. Recent placements include:
- Interning with Homeland Security Investigations, shadowing special agents
- Interning at Delta Tech-Ops, working in components engineering
- Working as a tax intern at Baker Tilly
Research with Faculty
With access to cutting-edge tools, undergraduate students can collaborate with faculty on research projects that can lead to presentations and publications.
- Explore the complexities of the human mind in a state-of-the-art psychology lab.
- Understand how inflammation affects immune cell aging in our Shared Instrumentation and Research Facility.
- Build fully functional battle bots for competitions.
Study Abroad
Global Merrimack provides transformative, once-in-a-lifetime experiences.
Our 30+ study abroad programs include semesters abroad, faculty-led trips and international internships.
- Explore and study in the Dominican Republic or Iceland.
- Immerse yourself in cities like Dublin, Madrid or Rome.
- Experience a semester at sea or intern in vibrant cities like London or Paris.
Service Learning
Community and service are at the heart of our Augustinian mission.
Over 1,000 students work together to engage in hands-on service learning projects each year, supporting our communities and those in need.
- Participate in our campus-wide Mack Gives Back volunteer days.
- Spend your winter, spring, or summer break on an immersive SEND trip in the U.S. or abroad, helping those in need.
- Tutor students in nearby school districts.
See for Yourself
Programs Related to the Sport Management Major
Explore other areas and where they can take you.
Take the Next Step (We're Here to Help)
At Merrimack, we are ready to meet you where you are and get you where you want to go. And, we make the process simple along the way!
Upcoming Events
Info Session & Campus Tour
Monday-Friday & Most Saturdays
Attend a 20-minute info session led by an admission counselor and then take a student-led campus tour. Registration is required.
Merrimack College Awards & Recognition
U.S. News & World Report | Best Regional Universities North (2024)
- Most Innovative Schools (#5)
- Regional Universities North (#39)
- Best Undergraduate Teaching (#19)
- Best Colleges for Veterans (#15)
- Best Value Schools (#51)
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