Bachelor of Science (B.S.) in Business Analytics
With a guaranteed $20,000 scholarship, you'll learn to extract meaningful insights from data and apply them to real-world organizational challenges, crafting solutions that drive strategy and decision-making.
Business Analytics Major at a Glance
Program Type
Major
Mode of Study
On Campus
Co-Op/ Internship
Guaranteed
Est. Time
4 Years
Start Terms
Fall, Spring
Cost
Accreditation
Tell Me More About Merrimack's Business Analytics Major
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Fall Open House
Sunday, December 7, 2025
from 10:30 am
to 3:30 pm
Learn more about our academic schools and programs, take an in-depth campus tour and meet members of our community! Open House attendees are eligible for on-the-spot admission decisions and an automatic $1,000 visit grant.
The Business Analytics Major
Students in the Business Analytics major will understand how to interpret data to inform marketing, operations, finance and leadership decisions.
What You'll Study
Analyze global and organizational trends to shape strategic thinking, blending analytical rigor with business context.
Data Structures in Python
Marketing Analytics
Decision Analysis
Data Mining
Predictive Analytics
Database Management Systems
Skills You'll Learn
Business Analytics Courses You'll Take
Problem Solving with Java
csc 1610
An introduction to computer science techniques with an emphasis on algorithms, test driven design, development and structured programming in the Java language.
Analysis of algorithms
csc 2710
This course introduces students to the basic principles and techniques for analyzing algorithms and techniques of standard computer science problems.
MARKETING STRATEGY
mkt 3300
This course includes in-depth study and practical applications of key marketing concepts. Students also present, write and critique during the semester and work on developing these skills.
See All Courses & Options Available to Business Analytics Majors
Business Analytics Major Requirements
General Education Requirements
In addition to the major requirements below, you will also need to complete Merrimack’s general education requirements. To see more details about the major, please visit catalog.merrimack.edu.Sample Four-Year Schedule - Curriculum Guide
Why Choose the Bachelor of Science in Business Analytics?
Merrimack’s Bachelor of Science in Business Analytics is designed to prepare students for the increasing demand for professionals who can navigate both the technological and managerial aspects of organizations.
CAREER READY OUTCOMES
Graduates of the Business Analytics major will be prepared for in-demand roles such as: business/data analyst, operations analyst, marketing insights analyst analytics consultant and much more! These roles span industries from finance to healthcare, tech to nonprofits giving you the flexibility to launch a dynamic career.
FLEXIBLE ACADEMIC PATHWAYS
The program's structure provides flexibility, enabling students to tailor their education to align with specific career goals. This adaptability supports the pursuit of various professional roles across industries.
DEDICATED SUPPORT EVERY STEP OF THE WAY
From your first semester through graduation, you’ll work closely with dedicated academic and career advisors. Your advisors help tailor your path, connecting classroom learning to internship and job opportunities.
Career Outlook: Where Can a Business Analytics Degree Take You?
Career Outcomes Rate
96% of the undergraduate class of 2024 in Engineering and Computational Sciences were employed full time, part time, participating in a service program, U.S. Armed Forces, or enrolled in a program of continuing education at graduation.
Experiential Learning
90% of the class of 2024 participated in at least one experiential learning opportunity while enrolled as an undergraduate student.
Graduate School
Merrimack College, Northeastern University, Rochester Institute of Technology and Worcester Polytechnic Institute are just some of the graduate programs Engineering and Computational Sciences graduates are attending.
Jobs with a Business Analytics Degree
Upon completing our program, you’ll be well-equipped to pursue graduate study or in-demand roles. Positions may include:
Business Analyst
Data Analyst
Marketing Analyst
Financial Analyst
Operations Analyst
Risk Analyst
Analytics Consultant
Strategy & Insights Specialist
Beyond the Classroom
Student Life
You’ll have endless opportunities to find your fit, get involved and pursue what makes you happy—all while making lifelong friends (and memories!).
Explore your passions alongside others with similar interests, whether that means a cappella singing or outdoor adventuring.
- 70+ student organizations
- Division I Athletics, club and intramural sports
- Beloved traditions like Homecoming, Block Party and Spring Concert
- Fraternities and sororities
Internships & Co-Ops
Our students gain valuable work experience and connections with leading companies through guaranteed internships and the Warriors at Work co-op program. Recent placements include:
- Interning with Homeland Security Investigations, shadowing special agents
- Interning at Delta Tech-Ops, working in components engineering
- Working as a tax intern at Baker Tilly
Research with Faculty
With access to cutting-edge tools, undergraduate students can collaborate with faculty on research projects that can lead to presentations and publications.
- Explore the complexities of the human mind in a state-of-the-art psychology lab.
- Understand how inflammation affects immune cell aging in our Shared Instrumentation and Research Facility.
- Build fully functional battle bots for competitions.
Study Abroad
Global Merrimack provides transformative, once-in-a-lifetime experiences.
Our 30+ study abroad programs include semesters abroad, faculty-led trips and international internships.
- Explore and study in the Dominican Republic or Iceland.
- Immerse yourself in cities like Dublin, Madrid or Rome.
- Experience a semester at sea or intern in vibrant cities like London or Paris.
Service Learning
Community and service are at the heart of our Augustinian mission.
Over 1,000 students work together to engage in hands-on service learning projects each year, supporting our communities and those in need.
- Participate in our campus-wide Mack Gives Back volunteer days.
- Spend your winter, spring, or summer break on an immersive SEND trip in the U.S. or abroad, helping those in need.
- Tutor students in nearby school districts.
See for Yourself
Programs Related to the Business Analytics Major
Explore other areas and where they can take you.
Take the Next Step (We're Here to Help)
At Merrimack, we are ready to meet you where you are and get you where you want to go. And, we make the process simple along the way!
Upcoming Events
Info Session & Campus Tour
Monday-Friday & Most Saturdays
Attend a 20-minute info session led by an admission counselor and then take a student-led campus tour. Registration is required.
Merrimack College Awards & Recognition
U.S. News & World Report | Best Regional Universities North (2026)
- Most Innovative Schools (#8)
- Regional Universities North (#38)
- Best Undergraduate Teaching (#20)
- Best Colleges for Veterans (#16)
- Best Value Schools (#52)
Tell Me More About Merrimack's Business Analytics Major
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