Bachelor of Arts (B.A.) in Content Creation
Get a competitive edge in the job market with an internship at a local radio station, television studio or multimedia firm.
Content Creation Degree at a Glance
Program Type
Major
Mode of Study
On Campus
Internship
Guaranteed
Est. Time
4 Years
Start Terms
Fall, Spring
Cost
School
Accreditation
Tell Me More About Merrimack's Content Creation (English and Communication) Major
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The Content Creation Major
This program is designed teach you how to compose and publish various types of written and visual communication for web pages, ebooks, marketing emails, news and social media posts.
What You'll Study
By majoring in content creation, you’ll take a variety of courses in English, communication and media and visual and performing arts.
Literary Studies
Graphic Design
Digital Photography
Fiction Writing
Visual Storytelling
Television Criticism
Skills You'll Learn
You’ll learn how to use language effectively, create blog posts, design social media content and communicate clearly with different audiences.
Written Communication
Visual Communication
Social Media Strategy
Research Analysis
Project Management
Copywriting and Editing
Content Creation Courses You'll Take
Introduction
To Media
COM 2401
This course focuses on the basic principles of mass communication and its historical development. Issues explored include media access, media ethics, media effects and current trends in the growth of digital and wireless mass communication technologies. Students examine the role of the media industry in reinforcing and challenging dominant values.
Fiction
Writing
ENG 3900
This course is designed for students interested in working with fiction writing. The first half of the course involves analyzing selected short stories and working with focused creative writing exercises. The second half of the course is set up as a fiction workshop with students presenting their fiction to small groups and to the class as a whole.
Visual
Storytelling
DES 2840
This course introduces students to the fundamentals of image-making to explore communication or storytelling, utilizing both digital technology and traditional techniques. Students develop an understanding of how meaning is constructed through the power of both words and images as well as experimental type and motion investigations.
See All Courses & Options Available to Content Creation Majors
Content Creation Major Requirements
General Education Requirements
In addition to the major requirements below, you will also need to complete Merrimack’s general education requirements. To see more details about the major, please visit catalog.merrimack.edu.Sample Four-Year Schedule - Curriculum Guide
Why Choose the Bachelor of Arts in Content Creation?
You’ll complete a combination of coursework from three areas in the School of Arts and Sciences: English, Communication & Media and Visual & Performing Arts.
PORTFOLIO PREPARATION
Through the culminating seminar experience, you'll create an original project for your professional portfolio.
POPULAR CAREER PATH
Content Creators are employed across businesses (small and large), non-profits, colleges and universities, law firms and all other public-facing organizations which makes them highly sought after employees in our digital age.
HYBRID ACADEMIC EXPERIENCE
Taking courses through three different departments at Merrimack will give you a wide range of skill sets to develop and bring into the job market!
Career Outlook: Where Can a Content Creation Degree Take You?
Career Outcomes Rate
94% of the undergraduate class of 2023 in Arts & Sciences were either employed, participating in voluntary service or continuing their education within nine months of graduation.
Experiential Learning
90% of the undergraduate class of 2023 participated in at least one internship, co-op, clinical, practicum or research opportunity while at Merrimack.
Graduate School
Merrimack, New England School of Law, George Washington University and Boston College are just some of the graduate programs Arts & Sciences graduates are attending.
Jobs with a Content Creation Degree
Upon completing our program, you’ll be well-equipped to pursue graduate study or a career in content creation and related disciplines. Positions may include:
- Social Media Manager
- Content Creator
- Influencer Marketing Specialist
- Marketing Manager
- Copywriter
- Multimedia Journalist
Beyond the Classroom
Student Life
You’ll have endless opportunities to find your fit, get involved and pursue what makes you happy—all while making lifelong friends (and memories!).
Explore your passions alongside others with similar interests, whether that means a cappella singing or outdoor adventuring.
- 70+ student organizations
- Division I Athletics, club and intramural sports
- Beloved traditions like Homecoming, Block Party and Spring Concert
- Fraternities and sororities
Internships & Co-Ops
Our students gain valuable work experience and connections with leading companies through guaranteed internships and the Warriors at Work co-op program. Recent placements include:
- Interning with Homeland Security Investigations, shadowing special agents
- Interning at Delta Tech-Ops, working in components engineering
- Working as a tax intern at Baker Tilly
Research with Faculty
With access to cutting-edge tools, undergraduate students can collaborate with faculty on research projects that can lead to presentations and publications.
- Explore the complexities of the human mind in a state-of-the-art psychology lab.
- Understand how inflammation affects immune cell aging in our Shared Instrumentation and Research Facility.
- Build fully functional battle bots for competitions.
Study Abroad
Global Merrimack provides transformative, once-in-a-lifetime experiences.
Our 30+ study abroad programs include semesters abroad, faculty-led trips and international internships.
- Explore and study in the Dominican Republic or Iceland.
- Immerse yourself in cities like Dublin, Madrid or Rome.
- Experience a semester at sea or intern in vibrant cities like London or Paris.
Service Learning
Community and service are at the heart of our Augustinian mission.
Over 1,000 students work together to engage in hands-on service learning projects each year, supporting our communities and those in need.
- Participate in our campus-wide Mack Gives Back volunteer days.
- Spend your winter, spring, or summer break on an immersive SEND trip in the U.S. or abroad, helping those in need.
- Tutor students in nearby school districts.
See for Yourself
Programs Related to the Content Creation Major
Explore other areas and where they can take you.
Take the Next Step (We're Here to Help)
At Merrimack, we are ready to meet you where you are and get you where you want to go. And, we make the process simple along the way!
Upcoming Events
Info Session & Campus Tour
Monday-Friday & Most Saturdays
Attend a 20-minute info session led by an admission counselor and then take a student-led campus tour. Registration is required.
Merrimack College Awards & Recognition
U.S. News & World Report | Best Regional Universities North (2024)
- Most Innovative Schools (#5)
- Regional Universities North (#39)
- Best Undergraduate Teaching (#19)
- Best Colleges for Veterans (#15)
- Best Value Schools (#51)
Tell Me More About Merrimack's Content Creation (English and Communication) Major
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