Bachelor of Arts (B.A.) in Sport Management and Communication
Access to Merrimack's on-campus TV studio, radio station and student-led newspaper makes it easy to classroom learning into real-world action.
Turn your love for sports and media into a career! As a sport management and communication major, you’ll learn by doing, build your resume, and get ready for an exciting future in sports, broadcasting or digital media.
Sport Management and Communication Degree at a Glance
Program Type
Major
Mode of Study
On Campus
Co-Op/ Internship
Guaranteed
Est. Time
4 Years
Start Terms
Fall, Spring
Cost
School
Accreditation
Tell Me More About Merrimack's Sport Management and Communication Major
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The Sport Management and Communication Major
By studying Sport Management and Communication, you’ll gain the skills to successfully manage sports clients and shape their public image through strategic, effective communication.
What You'll Study
Prepare to explore a core curriculum that covers all major areas of communication and sport management while giving you the freedom to explore various electives.
Applied Communication
Legal Environment of Sports
Public Communication
Sport Finance
Sport Analytics
Sponsorships and Endorsements
Skills You'll Learn
Gain skills that range past the classroom with video and audio production spaces that connect you with the digitized formats used in current sports media production operations.
Sport Management and Communication Courses You'll Take
INTRODUCTION TO MEDIA
COM 2401
This course focuses on the basic principles of mass communication and its historical development. Issues explored include media access, media ethics, media effects, and current trends in the growth of digital and wireless mass communication technologies.
SPORT MARKETING
SPM 305
Students will explore unique aspects of the sport industry, marketing to sport consumers and consider the unique challenges facing sport marketers. Topics include promotion, event sponsorship, consumer behavior and brand management.
LEGAL ENVIRONMENT OF SPORTS
SPM 3500
This course examines the legal issues that arise from the areas of amateur and professional sports, including constitutions and legal enactments, policy making in sport management, case law related to administrative, constitutional, contract, labor and product liability.
See All Courses & Options Available to Sport Management and Communication Majors
Sport Management and Communication Major Requirements
General Education Requirements
In addition to the major requirements below, you will also need to complete Merrimack’s general education requirements. To see more details about the major, please visit catalog.merrimack.edu.Sample Four-Year Schedule - Curriculum Guide
Why Choose the Bachelor of Arts in Sport Management and Communication?
As a sport management and communication major, you will learn how to apply mass communication, digital communication and management principles to the world of sports. No matter what sector of the sport industry you wish to pursue, you’ll emerge well-prepared for a position that puts you in the spotlight.
INTERDISCIPLINARY CURRICULUM
This program integrates a balance of sports and media, providing a comprehensive education that prepares students for the multifaceted sports industry. Courses cover topics such as sport marketing, sponsorships, event management, public communication, media industries and sports communication, equipping students with a diverse skill set that will impress future employers.
ACCESS TO THE BOSTON SPORTS MARKET
Merrimack College’s proximity to Boston — one of the top sports cities in the U.S. — offers valuable access to internship and networking opportunities with professional teams (Patriots, Red Sox, Celtics, Bruins), sports media outlets and collegiate athletic programs.
INDUSTRY GROWTH
According to the U.S. Bureau of Labor Statistics, overall employment in entertainment and sports occupations is projected to grow faster than the average for all occupations from now until 2032, offering promising career prospects for graduates. By enrolling in this combined major, students position themselves at the intersection of sports and media, gaining the knowledge and experience needed to thrive in a rapidly evolving industry.
Career Outlook: Where Can a Sport Management and Communication Degree Take You?
Career Outcomes Rate
97% of Girard’s undergraduate class of 2024 were employed full time, part time, participating in a service program, U.S. Armed Forces or enrolled in a program of continuing education at graduation.
Dedicated Advising
You can expect to work with a dedicated advisor for both your academic and career needs throughout your four year experience at Merrimack.
Graduate School
Merrimack, UMass Amherst, Michigan State University, Yale and Northeastern University are just some of the graduate programs Girard graduates are attending.
Jobs with a Sport Management and Communication Degree
A degree in sports management and communication opens you to an ever-changing, revolutionary industry where there’s a new pulse every day. Set trends, promote athletics and utilize different forms of media for your institution’s benefit.
- Sports Newscasters
- Athletic Team Management
- Sports Journalist
- Content Creator
- Digital Communication Specialist
- Director of Athletic Communication
Beyond the Classroom
Student Life
You’ll have endless opportunities to find your fit, get involved and pursue what makes you happy—all while making lifelong friends (and memories!).
Explore your passions alongside others with similar interests, whether that means a cappella singing or outdoor adventuring.
- 80+ student organizations
- Division I Athletics, club and intramural sports
- Beloved traditions like Homecoming, Block Party and Spring Concert
- Fraternities and sororities
Internships & Co-Ops
Our students gain valuable work experience and connections with leading companies through guaranteed internships and the Warriors at Work co-op program. Recent placements include:
- Interning with Homeland Security Investigations, shadowing special agents
- Interning at Delta Tech-Ops, working in components engineering
- Working as a tax intern at Baker Tilly
Research with Faculty
With access to cutting-edge tools, undergraduate students can collaborate with faculty on research projects that can lead to presentations and publications.
- Explore the complexities of the human mind in a state-of-the-art psychology lab.
- Understand how inflammation affects immune cell aging in our Shared Instrumentation and Research Facility.
- Build fully functional battle bots for competitions.
Study Abroad
Global Merrimack provides transformative, once-in-a-lifetime experiences.
Our 30+ study abroad programs include semesters abroad, faculty-led trips and international internships.
- Explore and study in the Dominican Republic or Iceland.
- Immerse yourself in cities like Dublin, Madrid or Rome.
- Experience a semester at sea or intern in vibrant cities like London or Paris.
Service Learning
Community and service are at the heart of our Augustinian mission.
Over 1,000 students work together to engage in hands-on service learning projects each year, supporting our communities and those in need.
- Participate in our campus-wide Mack Gives Back volunteer days.
- Spend your winter, spring, or summer break on an immersive SEND trip in the U.S. or abroad, helping those in need.
- Tutor students in nearby school districts.
See for Yourself
Programs Related to the Sport Management and Communication Major
Explore other areas and where they can take you.
Take the Next Step (We're Here to Help)
At Merrimack, we are ready to meet you where you are and get you where you want to go. And, we make the process simple along the way!
Upcoming Events
Info Session & Campus Tour
Monday-Friday & Most Saturdays
Attend a 20-minute info session led by an admission counselor and then take a student-led campus tour. Registration is required.
Merrimack College Awards & Recognition
U.S. News & World Report | Best Regional Universities North (2026)
- Most Innovative Schools (#8)
- Regional Universities North (#38)
- Best Undergraduate Teaching (#20)
- Best Colleges for Veterans (#16)
- Best Value Schools (#52)
Tell Me More About Merrimack's Sport Management and Communication Major
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