Kyle DeMaio '22

Marketing Major, Graphic Design Minor

The Hawksbill Turtle: Critically Endangered

Campaign to raise awareness for The Hawksbill Turtle– a critically endangered species of sea turtle that lives in the Caribbean, Indo-Pacific Ocean, and around the Australian continent.

In Graphic Design 1, I was given the option to choose an endangered species from the World Wildlife Fund’s (WWF) website, and develop a pair of posters to raise awareness for said species. I chose to do my project on the Hawksbill Turtle, a critically endangered species of sea turtle that lives in the Caribbean, Indo-Pacific Ocean, and around the Australian continent. After creating the posters, I developed them into a comprehensive promotional campaign meant to spread awareness about the Hawksbill Turtle, with the goal of motivating the viewer to visit the WWF website to find out how they can help. The Campaign consists of the original posters, a billboard, various social media posts (Instagram, Facebook, and Twitter), and a brochure to be handed out at events hosted by the WWF.

Connect with Me