Turn your passion for sports into a career with a major in sport management, where you’ll apply marketing, finance and management principles to the sports industry. Expand your network by joining the Sports Management Club and connecting with alumni working at Roc Nation Sports, ESPN, the Portland Trail Blazers and more.
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Major
On Campus
Guaranteed
4 Years
Fall, Spring
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At our Spring Open House, you'll attend academic breakout sessions, connect with members of our community, and take a tour of our beautiful New England campus.
As a sport management major, you will learn how to apply marketing, finance and management principles to the world of sports. No matter what sector of the sport industry you wish to pursue, you’ll emerge well-prepared for a position that puts you in the middle of the action.
In this course, students will use financial and economic analysis to study a wide variety of issues affecting the sport industry including player contract structures, methods of determining team valuation, the effects of free agency and the collective bargaining processes on player salaries.
Students will explore unique aspects of the sport industry, marketing to sport consumers and consider the unique challenges facing sport marketers, most notably a lack of control over the core product. Topics include promotion, event sponsorship, consumer behavior and brand management.
This course examines the legal issues that arise from the areas of amateur and professional sports. Areas of study include, but are not limited to: constitutions and legal enactments, policy making in sport management, case law related to administrative, constitutional, contract, labor and product liability.
When it comes to career readiness, we believe getting outside of the classroom is key. At Merrimack, you’ll complement your coursework with experiences like guaranteed internships, co-ops, service learning or faculty-led research projects.
98% of Girard’s undergraduate class of 2023 were either employed, participating in voluntary service, or continuing their education within nine months of graduation.
100% of students concentrating in sport management participate in at least one internship, co-op, fieldwork or practicum.
Merrimack, Pace University, Michigan State University, Yale and Northeastern University are just some of the graduate programs Girard graduates are attending.
With a sport management major, you can turn your love of the game into a rewarding career in an industry that’s experiencing double-digit growth and tracking to top $75 billion by 2020. Upon graduation, you’ll be ready to work for a professional team or league; a college or high-school sports department; a sports supplier; or a fitness center. Additional career paths may include:
Assistant Director of University Recreation
Operations and Marketing Ambassador
Internship
Ticket Sales/Gameday Operations
Compliance Intern
Trading Assistant
Sport Management Intern
Baltimore Orioles 50/50 Raffle Intern
You’ll have endless opportunities to find your fit, get involved and pursue what makes you happy—all while making lifelong friends (and memories!).
Explore your passions alongside others with similar interests, whether that means a cappella singing or outdoor adventuring.
Our students gain valuable work experience and connections with leading companies through guaranteed internships and the Warriors at Work co-op program. Recent placements include:
With access to cutting-edge tools, undergraduate students can collaborate with faculty on research projects that can lead to presentations and publications.
Global Merrimack provides transformative, once-in-a-lifetime experiences.
Our 30+ study abroad programs include semesters abroad, faculty-led trips and international internships.
Community and service are at the heart of our Augustinian mission.
Over 1,000 students work together to engage in hands-on service learning projects each year, supporting our communities and those in need.
Our faculty members are dedicated to student success. They bring their real-world experience into the classroom and offer personalized academic support.
Explore other areas and where they can take you.
At Merrimack, we are ready to meet you where you are and get you where you want to go. And, we make the process simple along the way!
Attend a 20-minute info session led by an admission counselor and then take a student-led campus tour. Registration is required.
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More than 200 students representing all five schools proudly presented at locations across campus research work and projects across various disciplines.
