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Nikolas Amicone ’09, Bakery Supermarket Broker, Joe Amicone & Associates

“Merrimack College played greatest role in my career by supplying me with the education needed to understand not only industry fundamentals, but also how to develop a full marketing plan.”

Born into a family of entrepreneurs, Nikolas knew he was destined to be a part of the business industry but needed guidance to determine in what capacity. He turned to Merrimack College’s mentor program, where he connected with alumni who were able to help him identify his natural track in marketing.

With a minor in economics, Nikolas found a passion in identifying consumer trends, making him a desirable candidate for his father’s brokerage sales firm. After graduation, Nikolas joined the family business, which represents local and national bakeries that are focused on selling their products to supermarkets all across New England.

Nikolas continues to be a valuable member of the company, specializing in continued research in consumer habits and trends for supermarkets throughout the United States.

How did your experience at Merrimack help you as a professional?

My experiences at Merrimack helped me to develop the skills and mindset needed to succeed in business. The key to working in sales, or selling anything really, is that you sell yourself first and foremost. I firmly believe that before you’re able to assure someone they should have a product you sell and/or represent, you first have to assure them they should be purchasing said product from you. Merrimack gave me the opportunity to experience working with a wide variety of classmates as well as different professors, something I feel helped facilitate the transition from student to professional. Throughout my years at Merrimack College I was helped by many professors, but Associate Dean Julie Fitzmaurice really helped solidify my love for marketing. Professor Fitzmaurice would not only educate her students on the principles of marketing and consumer behavior, but she would communicate the information in a way that would shed light on how these concepts translate in the real world.

What is the best advice you could give current Merrimack students?

The best advice I could give is to always be yourself, but don’t be afraid of changing who you are. A lot of people are scared of change, but throughout life we are suppose to experience personal growth. If you’re the same person your 20’s as in your 30’s, there is a problem. So experience as much as you can as a student and upon graduation remember that you should continuously be developing and growing as a person.


What is your Favorite Merrimack memory?

My favorite Merrimack memory would be a very early one. It was my first introductory business course, where the class was placed into a “firms” which consisted of four students that represented each area of a business. We were challenged to take a company and perform a complete analysis of it, taking into account industry trends, marketing plans, financial feasibility, and develop a future projection - This was a very fun project.

Why are you Merrimack Proud?

I feel like as an alumnus, Merrimack still encompasses what I loved about it a decade ago. Merrimack’s grassroots have always been hospitality and community, both of which I feel play an essential role in developing not only a student, but a person.