Alum Visits Class to Discuss Ad Agency Work
As Associate Director of Marketing Sciences at R/GA, Steve Viglione described his role as, “…making strategic use of data for inspiration, decisions, and innovation.” He showed students engaging and culturally relevant ad campaigns developed by R/GA for clients like Nike, Beats, and Samsung to demonstrate the type of work they do. He described the creative process and the role that ad agencies can play in a new product launch or in the development of an ad campaign.
Viglione started his career in web analytics after learning Google Analytics while developing a website at Merrimack. He credited his time at Merrimack with giving him the edge he needed to stand-out at work.
“At Merrimack, we did presentations in almost every class. By the time I graduated, I could give killer presentations,” he said. “That experience gave me the confidence I needed to present to any audience.”
“If you walk away with one piece of advice from today, it’s get an internship,” he advised. “When a potential employer is comparing you to other candidates, a relevant internship will make a difference.”