Principles of Marketing

Formerly: BUS2205. The marketing course introduces marketing as a functional area of a business enterprise. You will study numerous marketing principles and functions, including the marketing concept, the marketing mix, buyer behavior, market segmentation, product position, and marketing research, all within a global context. Prerequisite(s): MGT 1100.

School

Business

Program

Marketing

Course Number

MKT2205C

Section

A

Instructor

Benjamin Larkin

Credits

4

Session

Summer Session 1

Type

Online - Asynchronous

Start – End Dates

05/23/2022-07/01/2022

Student Registration Link

https://www.merrimack.edu/admission/professional-studies/summer-session/registration/

Other Registration Link

https://www.merrimack.edu/admission/professional-studies/summer-session/registration/