Marketing and Sport Management
Dr. Larkin comes to Merrimack College from the Isenberg School of Management at University of Massachusetts Amherst, where he earned his Ph.D. He earned his M.S. in Sport Management from Southern New Hampshire University and his B.S. in Business Administration from the University of Maine. He researches consumer behavior in sport, with a particular emphasis on technological trends and their impact on sport consumption. His work has been published in such outlets as Journal of Sport Management, Sport Marketing Quarterly and Journal of Legal Aspects of Sport. His teaching interests are primarily in the area of marketing, but he has also taught such courses as Sport Finance, Governance & Management of Sport Organizations and Sport Media & Public Relations.
Ph.D., Sport Management, UMass-Amherst
M.S., Sport Management, Southern New Hampshire University
B.S., Business Administration, University of Maine