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Girard School of Business

Raymond Lavoie

Assistant Professor

Marketing and Sport Management

Ray received a BComm (Hons) and PhD from the University of Manitoba. He has taught at both the undergraduate and graduate levels, on topics including the Fundamentals of Marketing, Marketing Research, Innovation, and Marketing Analysis and Decision Making. Ray has presented his research across the world in more than 15 different conferences. His research explores consumer behavior, focusing on topics such as social influence, the psychological state of flow and branding. Ray also has experience in a consulting capacity, working with innovators in the healthcare, emerging technology and non-profit industries. Ray has combined his research and consulting roles through workshops on productivity and efficiency at work with a focus on how to foster flow.


Ph.D., University of Manitoba
M.S., Marketing, University of Manitoba
B.Comm., Marketing, University of Manitoba




Crowe 319