Natalie A. Mitchell

Academic Title

  • Assistant Professor, Marketing

Administrative Support

  • Counterfeit Consumption
  • Luxury Branding
  • Marketing Communications
  • Pop Culture

My research focuses on marketing communications, luxury brands, consumer culture and stigma identity. I have a particular interest in examining luxury brand mentions in reality and stigmatized groups. Other interests include consumer behavior, counterfeit luxury and celebrity endorsements. My research has been accepted to the Journal of Public Policy and Marketing, Consumption, Markets and Culture, Review of Marketing Research, Academy of Marketing Science Review and Mass Communication and Society. My research has been presented at the American Marketing Association, Society of Consumer Psychology, Consumer Culture Theory, and Transformative Consumer Research, Heretical Consumer Research, and Public Policy and Marketing conferences. My professional career includes nearly 10 years’ work experience in marketing, retail merchandising, advertising and special events, at Macy’s and CSX Corp. as well as founding a public-relations boutique. I have successfully hosted in-store Macy’s special events promoting celebrities 50 Cent, Patti LaBelle, Nelly and Queen Latifah, among others, and their brand extensions.

  • Ph.D. Advertising University of Texas
  • M.S. Integrated Marketing Communications Florida International University
  • B.S. Public Relations University of Florida
  • Consumer Behavior
  • Consumer Culture
  • Public Policy
  • Stigma Identity
  • Transformative Consumer Research
  • (BUS 2205) Principles of Marketing
  • (MKT 3303) Advertising and Brand Promotion
  • (MKT 5160) Marketing Analysis and Decision Making

Belk, Russell, Mitchell, Natalie, Eagar, Toni, Thomas, Kevin, Wijland, Roel. (Forthcoming) “Thin-slicing Tremé as a Subjective Sashay: Heretical Pilgrimages to St Augustine Church,” at Consumption Markets and Culture, Special Issue on Music, Culture, and Heritage edited by Sharon Schembri and A. Fuat Firat.

Mitchell, Natalie and Morris, Angelica (Forthcoming), “A Textual Analysis of Black Women’s Hair Politics in Print Advertising,” in Kimberly Golombisky and Peggy Kreshel (eds.), Feminists, Feminisms, and Advertising, Lexington Press.

Mitchell, Natalie, Close, Angeline, Li, Dan, Wang, Wan. (2017) “Purse Parties: A Phenomenology of In-Home Counterfeit Luxury Events,” at the Review of Marketing Research, Special Issue on Qualitative Marketing Research edited by Russell Belk.

Adkins, Natalie; Cosby, Elizabeth; Davis, Cassandra; Dunnett, Susan; Gollnhofer, Johana; Grover, Aditi; Hamilton, Kathryn; Machin, Jane; Matias, Jessica; Mirabito, Ann; Mitchell, Natalie; Ndichu, Edna; Otnes, Cele; Pullig, Chris; Sayarh, Nada; Thomas, Kevin; Velagaleti, Sunaina; Wooten, David; Yeh, Marie, (2016) “The Stigma Turbine: A Theoretical Framework for Conceptualizing and Contextualizing Marketplace Stigma,” at the Journal of Public Policy and Marketing, 35(2), 170-184.

Lewis, Robert J., and Mitchell, Natalie (2014), “Egoism Versus Altruism in Television Content for Young Audiences,” Mass Communication and Society, 17 (4), 597-613.

Wooten, David, Harrison, Robert and Mitchell, Natalie (2011), “Benign Envy: Is There a Dark Side of Light Green?” Academy of Marketing Science Review, 1 (3-4), 137-139.

  • Harold and Muriel Berkman Charitable Foundation, Academy of Marketing Science, 2015.
  • Tracy-Locke/Morris Hite Endowed Presidential Scholarship Fund for Advertising Studies, Department of Advertising, University of Texas-Austin, 2013.