Girard School of Business

Alumni Profile

Kelsey Mason ’12, M’13




Analyst, Technology Business Research, Inc.


Bachelors in Business Administration, IT minor; Masters in Management

Why did you choose to pursue a Masters degree at Merrimack?

The timing of the masters in management program was perfect for me. I had my Bachelor’s in Business with a minor in Information Technology. I knew I wanted to go into the technology field but I didn’t really know what was out there. I felt the MSM would give me a better understanding of the business landscape and through the career development portion of the program I learned how I could meld my interest in technology and business into a career in IT market research.

As a Merrimack undergrad, why did you decide to return to Merrimack for a graduate degree?

I already knew many of the professors and the quality of their teaching and expertise. I felt the small class size would give me the opportunity to interact with my classmates and professors on a one-on-one basis. Based on my undergrad experience at Merrimack, I knew I would be surrounded by and working with engaged and collaborative students who were willing to help and ready to learn.

What courses do you think most prepared you for the work you are doing now?

The finance courses really enhanced my understanding of financial statements and how to use them to analyze the health of a company. This skill is a critical component of my job as a research analyst for the IT industry. Similarly, my strategy professor drove Porter’s Five Forces into our heads, and now I use it all the time. It has really helped me take a more holistic view of the companies I analyze. I use the Five Forces to understand partnership and competitive strategies, analyze suppliers, and anticipate the impact of all these stakeholders in a complex and constantly evolving industry.

What was the highlight of the Masters program?

The case competition was a pivotal moment for me. I didn’t realize it until later but it was great preparation for the work I do now. Preparing for the case competition was difficult but it taught me to know my material inside and out and to be concise in my writing, narrowing it down to exactly what my client needs to know. Interacting with the judges, who were company executives, prepared me to handle those type situations in my work.