Associate Dean & Associate Professor
- Marketing Strategy
- Consumer Behavior
- Principles of Marketing
- Marketing Analysis & Decision Making
Fitzmaurice, J. (2011). Market Mavens’ Motivations to Acquire Information, Marketing Management Journal, 21(1), 71-83.
Fitzmaurice, J. (2008). Splurge Purchases and Materialism.Journal of Consumer Marketing, 25(6), 332-338.
“Helping Individuals Take the First Step to Fight Obesity: A Consumer Behavior Perspective on the Theory of Reasoned Action”, poster session, Society for Consumer Psychology: Advertising & Consumer Psychology Conference: Leveraging Consumer Psychology for Effective Health Communications, May, 2009, Ann Arbor, MI.