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Marketing

Julie Fitzmaurice

Associate Dean & Associate Professor

Marketing

Degree(s)

Ph.D. in Business Administration (Marketing), University of Connecticut; M.A. in Operations Research/Management Science, Yale University; M.B.A., Georgetown University; B.A, Mathematics, Brandeis University

Teaching

Undergraduate:

  • Marketing Strategy
  • Consumer Behavior
  • Principles of Marketing

Graduate

  • Marketing Analysis & Decision Making

Research

Fitzmaurice, J. (2011). Market Mavens’ Motivations to Acquire Information, Marketing Management Journal, 21(1), 71-83.

Fitzmaurice, J. (2008). Splurge Purchases and Materialism.Journal of Consumer Marketing, 25(6), 332-338.

“Helping Individuals Take the First Step to Fight Obesity: A Consumer Behavior Perspective on the Theory of Reasoned Action”, poster session, Society for Consumer Psychology: Advertising & Consumer Psychology Conference: Leveraging Consumer Psychology for Effective Health Communications, May, 2009, Ann Arbor, MI.

 

  • Dr. Julie Fitzmaurice
    Dr. Julie Fitzmaurice

Contact

fitzmauricej@merrimack.edu
978-837-3452

Office

O’Reilly 409B