Faculty

Eric

Zheng

Academic Title

Assistant Professor, Marketing

Contact Information

Research Interests

Digital Platforms & Entrepreneurial Marketing
Digital Analytics & Consumer Privacy in E-commerce
Wine Marketing

Research Summary

My recent researches focus on using the latest technologies (e.g. computer vision, machine learning, AI, digital analytics tracking) to study questions regarding (1) wisdom of crowds and entreprenurial activities on digital platforms (2) understanding consumer tradeoffs in data privacy and user experience (3) wine and coffee product marketing (4) analytics pedagogy at the business school

Education

Ph.D., Management, State University of New York
Advanced Graduate Certificate in Complex System Science and Engineering (CX), Binghamton University
M.A., Research Methods and Statistics, University of Denver
B.A., Psychology, Maryville College

Recent Publications

Zheng, Y., Wang, Q., & Park, C. H. (2023). “Friend or Foe? The Impact of Refurbished Products in Markets with Network Effects and Standards Competition”, Journal of Operations Management, 1–19. https://doi.org/10.1002/joom.1279
Wang, Y., Zheng, Y., & Xu, X. (2023). “Turn Left or Right? The Impact of Information Discrepancies Between Hosts’ Self-Disclosure Texts and Customers’ Reviews on Online Sales of Experience Projects in Sharing Economy”, International Journal of Electronic Commerce, 27:4, 469-499, DOI: https://doi.org/10.1080/10864415.2023.2255109
Lavoie. R. & Zheng, Y. (2023) “Smartphone use, flow and wellbeing: A case of Jekyll and Hyde,” Computers in Human Behavior, 138, 107442. https://doi.org/10.1016/j.chb.2022.107442
Yanar Gürce, M., Wang, Y., & Zheng, Y. (2023). “Artificial Intelligence & Collaborative Robots in Healthcare: From the Healthcare Professionals’ Perspective”, Transformation for Sustainable Business and Management Practices, Emerald Publishing Limited, Bingley, pp. 309-325. https://doi.org/10.1108/978-1-80262-277-520231022
Agarwal, M., Ma, Z. Park, C. H., & Zheng, Y. (2022). “The Impact of Financial Leverage on Marketing: An Empirical Analysis of Pricing and Promotion Decisions”, Journal of Business Research, 142, 844-857. https://doi.org/10.1016/j.jbusres.2022.01.022
Zheng, Y., Hameed, T., Sendall, P., & Lavoie, R. (2021) “A Program Overview of Current Business Analytics Education Across US AACSB Schools”, Issues in Information Systems, 22(2), 306-317. https://doi.org/10.48009/2_iis_2021_322-333
Zheng, Y., Mian, S., & Wang, Y. (2021) “The Strategic Investment in New Ventures by Crowdfunding Platforms: A Traction Toward Emerging Advanced Technologies”, Strategic Entrepreneurship: Theory and Practice, Springer, 207-230. https://doi.org/10.1007/978-3-030-86032-5_10
Bacon, D. R., Zheng, Y., Stewart, K. A., Johnson, C. J., & Pallab, P. (2016). “Using Conjoint Analysis to Evaluate and Reward Teaching Performance”, Marketing Education Review, 26(3), 143-153. https://doi.org/10.1080/10528008.2016.1192951

Teaching

I have taught different courses at undergraduate level including Marketing Principles, Data Analytics, Marketing Research, Business Statistics, and graduate level including Digital Marketing Implementation & Optimization, Driving Business Success with Marketing Analytics, Concepts of Marketing, Trends and Innovation in Marketing.

Licenses and Certifications

Advanced Graduate Certificate in Complex System Science and Engineering (CX), Binghamton University
MIT xPRO Data Science Certificate
Google Ads and Google Analytics Certificates
Court of Master Sommeliers – Intro Sommelier

Faculty

Eric

Zheng

Academic Title

Contact Information

Research Interests

Research Summary

Education

Recent Publications

Teaching

Licenses and Certifications

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