Assistant Professor, Communication and Media
Zampell Family Faculty Fellow
I am a strategic communication scholar with a focus on health and crisis communication. More specifically, I study how people communicate health-related misinformation/rumors during crises. I am also doing research on message virality.
Na, K., Garrett, R. K., & Slater, M. D. (2018). Rumor acceptance during public health crises: Testing the emotional congruence hypothesis. Journal of Health Communication, 23(8), 791-799. doi:10.1080/10810730.2018.1527877
Cho, H., Silver, N., Na, K., Adams, D., Luong, K. T., & Song, C. (2018). Content and effects of visual cancer communication on social media: An examination of #Melanomasucks. Journal of Medical Internet Research, 20(9), e10501. doi:10.2196/10501
Lee-Won, R. J., Na, K., & Coduto, K. D. (2017). The effects of social media virality metrics, message framing, and perceived susceptibility on cancer screening intention: The mediating role of fear. Telematics and Informatics, 34(8), 1387–1397. doi: 10.1016/j.tele.2017.06.002
Lee-Won, R. J., Abo, M. M., Na, K., & White, T. N. (2016). More than numbers: Effects of social media virality metrics on intention to help unknown others in the context of bone marrow donation. Cyberpsychology, Behavior, and Social Networking, 19(6), 404–411. doi: 10.1089/cyber.2016.0080
The annual ceremony, held in the Rogers Center for the Arts on April 26, recognizes students and organizations that made impactful contributions to the campus community over the past year.