Professional and Continuing Studies

Courses - In Development

Principles of Marketing

The marketing course introduces marketing as a functional area of a business enterprise. You will study numerous marketing concepts and functions, including the marketing concept, the marketing mix, buyer behavior, market segmentation, product position, and marketing research, all within a global context. Prerequisites: BUS1100. Four hours a week.

School

Business

Program

Marketing

Course Number

BUS2205C

Section

A

Credits

4

Type

Hybrid

Days / Time

Wed 6 p.m. - 9:50 p.m.

Start – End Dates

01/16/2020 - 05/08/2020

Student Registration Link

https://mymack.merrimack.edu/ics/myMack_Home/

Other Registration Link

https://gps.merrimack.edu/register/?id=b96013c5-f562-4765-a45f-63cf14a503fc