Introduction to Media

This course focuses on the basic principles of mass communication and its historical development.  Issues explored include media access, media ethics, media effects, and current trends in the growth of digital and wireless mass communication technologies.  Students examine the role of the media industry in reinforcing and challenging dominant values, attitudes, and beliefs central to American culture.  An additional feature of the course studies how mass media-created ideals have been disseminated internationally, as well as how media businesses reflect, influence and sometimes defy societal norms.  Students will also have the opportunity to develop their own independent mass media project.  No prerequisite. Satisfies a Social Science distribution requirement.  Fulfills a SOSC requirement in LS Core.  

School

Liberal Arts

Program

Communication and Media

Course Number

COM2401C

Section

A

Instructor

Melissa Zimdars

Credits

4

Session

Summer II

Type

Online

Start – End Dates

07/06/2020 - 08/14/2020

Student Registration Link

https://mymack.merrimack.edu/ics/myMack_Home/

Other Registration Link

https://gps.merrimack.edu/register/?id=8cb60d94-2372-4f30-8930-fbb5f6157899