Sports Marketing

Marketing is a critical function in the sport organization.  Sport marketing exposes students to the dynamics of marketing a sport organization.  Topics include promotion, public relations, event sponsorship, strategic marketing, consumer behavior, and brand management. Prerequisites: BUS 2205.  

School

Business

Program

Sport Management

Course Number

SPM3005C

Section

A

Instructor

Taesoo Ahn

Credits

4

Session

Summer II

Type

Online

Start – End Dates

07/06/2020 - 08/14/2020

Student Registration Link

https://mymack.merrimack.edu/ics/myMack_Home/

Other Registration Link

https://gps.merrimack.edu/register/?id=8cb60d94-2372-4f30-8930-fbb5f6157899