Principles of Marketing

The marketing course introduces marketing as a functional area of a business enterprise. You will study numerous marketing principles and functions, including the marketing concept, the marketing mix, buyer behavior, market segmentation, product position, and marketing research, all within a global context. Prerequisite(s): BUS 1100.

School

Business

Program

Business

Course Number

BUS2205C

Section

A

Instructor

Benjamin Larkin

Credits

4

Session

Summer I

Type

Online

Start – End Dates

05/18/2020 - 08/14/2020

Student Registration Link

https://mymack.merrimack.edu/ics/myMack_Home/

Other Registration Link

https://gps.merrimack.edu/register/?id=8cb60d94-2372-4f30-8930-fbb5f6157899