Principles of Marketing

The marketing course introduces marketing as a functional area of a business enterprise. You will study numerous marketing principles and functions, including the marketing concept, the marketing mix, buyer behavior, market segmentation, product position, and marketing research, all within a global context. Prerequisite(s): BUS 1100.

School

Business

Program

Business

Course Number

BUS2205C

Section

A

Instructor

Ben Larkin

Credits

4

Type

Online - Asynchronous

Start – End Dates

01/04/2021-01/29/2021 (4 weeks)

Other Registration Link

https://gps.merrimack.edu/register/?id=22d0949a-7368-4e24-8d30-04844795b2d6