The marketing course introduces marketing as a functional area of a business enterprise. You will study numerous marketing principles and functions, including the marketing concept, the marketing mix, buyer behavior, market segmentation, product position, and marketing research, all within a global context. Prerequisite(s): BUS 1100.
Principles of Marketing
Online - Asynchronous
Start – End Dates
01/04/2021-01/29/2021 (4 weeks)
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