Introduction to Media

Formerly: Introduction to Mass Communication This course focuses on the basic principles of mass communication and its historical development. Issues explored include media access, media ethics, media effects, and current trends in the growth of digital and wireless mass communication technologies. Students examine the role of the media industry in reinforcing and challenging dominant values, attitudes, and beliefs central to American culture. An additional feature of the course studies how mass media-created ideals have been disseminated internationally, as well as how media businesses reflect, influence and sometimes defy societal norms. Students will also have the opportunity to develop their own independent mass media project. Fulfills: SOSC in LS Core

School

Liberal Arts

Program

Communications

Course Number

COM2401C

Section

A

Instructor

Melissa Zimdars

Credits

4

Type

Online - Asynchronous

Start – End Dates

01/04/2021-01/29/2021 (4 weeks)

Other Registration Link

https://gps.merrimack.edu/register/?id=22d0949a-7368-4e24-8d30-04844795b2d6