As with many programs, change and education begins with a strong marketing strategy, a firm business foundation, and in this case - science. Camila PachonPosada ’16 was a graduate fellow in Merrimack’s Health and Wellness Management program. She marketed the Active Science Program – an initiative aimed at marrying physical activity with hands-on learning experiences to promote healthy lifestyles to kids.
“Through my fellowship I assisted the Active Science program with the creation of monthly newsletters and updates for all Active Science social media outlets, and helped to create new marketing and promotional materials in accordance with Active Science brand,” says Camila. “I also worked to make some changes to the online store on our web site, while developing a marketing manual for the department and training manual for new active science sites.”
This fellowship served as the best of both worlds for Camila who possesses a strong science background and truly enjoys working with children. She is now able to acquire business acumen as well. Most important to Camila was going on-site to help implement some of the programming she promoted at community organizations.
“I liked being part of the implementation of the program at the Merrimack Valley YMCA,” says Camila. “Twice a week we went to different sites in partnership with the local YMCA to run Active Science Programs for local kids through the School Enrichment Program. I also learned a lot about the business side of this organization, and I cannot imagine a better way to establish foundations on this topic than to be able to incorporate what I learned on a daily basis.”
With future aspirations of becoming a pediatric dentist, eventually with her own practice, Camila considered this fellowship a strong professional building block. “My fellowship experience has fortified my passion for working with children, and learning how to market a new business is definitely something I can carry with me for the future.”