Principles of Marketing

The marketing course introduces marketing as a functional area of a business enterprise. You will study numerous marketing concepts and functions, including the marketing concept, the marketing mix, buyer behavior, market segmentation, product position, and marketing research, all within a global context. Prerequisites: BUS1100.

School

Business

Program

Marketing

Course Number

BUS2205C

Section

A

Instructor

Benjamin Larkin

Credits

4

Session

Summer Session 1

Type

Online - Asynchronous

Start – End Dates

05/24/2021-07/02/2021

Student Registration Link

https://mymack.merrimack.edu/ICS/

Other Registration Link

https://www.merrimack.edu/admission/professional-studies/summer-session/registration/