Special Topics: Email Marketing Design and Implementation

In Email Marketing Design and Implementation, students learn how to design and implement professional marketing and communications emails. Students will explore several industry standard email marketing platforms through multiple email campaign design projects. Students will learn how to incorporate best practices of email design, user experience, user interface and email implementation. The class will also cover html email techniques, campaign automation and review email triggers and common use cases. Class will include video application demonstrations, industry standard examples and direction, and (online) group and individual discussion and critique of assigned project deliverables.

School

Liberal Arts

Program

Visual and Performing Arts

Course Number

FAA4930C

Section

A

Instructor

Danica Cheslofska

Credits

4

Session

Summer Session 1

Type

Online - Asynchronous

Start – End Dates

05/24/2021-07/02/2021

Student Registration Link

https://mymack.merrimack.edu/ICS/

Other Registration Link

https://www.merrimack.edu/admission/professional-studies/summer-session/registration/