Principles of Marketing

Formerly: BUS2205 The marketing course introduces marketing as a functional area of a business enterprise. You will study numerous marketing principles and functions, including the marketing concept, the marketing mix, buyer behavior, market segmentation, product position, and marketing research, all within a global context. Prerequisite(s): MGT 1100.

School

Business

Program

Business

Course Number

MKT2205C

Section

A

Instructor

Ben Larkin

Credits

4

Type

Online - Asynchronous

Start – End Dates

01/03/2022-01/18/2022