Zoe Sherman

Academic Title

  • Associate Professor, Economics

Administrative Support

  • Political Economy
  • U.S. Economic History

My main research focus is on commodified forms of communication. I am working on a book about the U.S. advertising industry at the turn of the 20th century and the associated development of a market for access to audience attention.

  • Ph.D. Economics UMass Amherst
  • M.A. American Studies UMass Boston
  • B.A. Mathematics and Music Simon’s Rock College

“The Point is to Change It: Three Lives of Applied Marxism” in The Routledge Handbook of the History of Women’s Economic Thought

Modern Advertising and the Market for Audience Attention

“Opening Value Theory to the Brand.” Rethinking Marxism. Forthcoming in Volume 29, 2017.

“Primitive Accumulation in the Cultural Common.” Review of Radical Political Economy 48:1, Spring 2016.

“Pricing the Eyes of Passersby: The Commodification of Audience Attention in U.S. Public Spaces, 1890-1920.” Review of Radical Political Economy 46:4, December 2014.

  • William Waters Research Grant, Association for Social Economics, 2016.
  • Fellowship for Outdoor Advertising Research, John W. Hartman Center for Sales, Advertising and Marketing History, Duke University, 2013.