Zoe Sherman

Academic Title

  • Assistant Professor, Economics

Administrative Support

  • Political Economy
  • U.S. Economic History

My main research focus is on commodified forms of communication. I am working on a book about the U.S. advertising industry at the turn of the 20th century and the associated development of a market for access to audience attention.

  • Ph.D. Economics UMass Amherst
  • M.A. American Studies UMass Boston
  • B.A. Mathematics and Music Simon’s Rock College
  • (ECO 1201) An Introduction to Economics
  • (ECO 1225W) Economics of Gender
  • (ECO 3304) Economics of Education
  • (ECO 3307) Labor Economics

“Opening Value Theory to the Brand.” Rethinking Marxism. Forthcoming in Volume 29, 2017.

“Primitive Accumulation in the Cultural Common.” Review of Radical Political Economy 48:1, Spring 2016.

“Pricing the Eyes of Passersby: The Commodification of Audience Attention in U.S. Public Spaces, 1890-1920.” Review of Radical Political Economy 46:4, December 2014.

  • William Waters Research Grant, Association for Social Economics, 2016.
  • Fellowship for Outdoor Advertising Research, John W. Hartman Center for Sales, Advertising and Marketing History, Duke University, 2013.