Taesoo Ahn
Assistant Professor, Sport Management
B.A., Korea University
M.A., Ohio University
Ph.D., Florida State University
O’Reilly 419
Telephone: (978) 837-3574
Email: ahnt@merrimack.edu
Courses Taught
Sport Marketing, Introduction of Sport Management, Sport Practicum at Merrimack College
Recent Research and Professional Experience
His research areas are related to marketing and communication in sports. He is particularly interested in marketing strategies of sport websites including consumer behavior, web organization, and perceived interactivity. He has given numerous presentations in sport marketing and management for organizations such as the Sport Marketing Association (SMA) and North American Society of Sport Management (NASSM).
Ahn, T.,Suh, Y., Lee, J., & Pedersen, P. (2013). Does Sport Fan Like Logo Redesigns? Moderating Effect of Team Identification on Attitude and Purchasing Intention of Logo Redesign. Journal of Sport Management. (accepted)
Suh, Y., Ahn. T., & Eagleman, A. (2013). Comparisons of Gender and Team Identification on Web Motivations and Web Characteristics in the Official Athletic Website: Uses and Gratifications Perspectives. International Journal of Sport Management.(accepted)
Suh. Y., Ahn, T., & Pedersen, P. (2013). Examining the effects of team identification, e-service quality, and satisfaction on intention to revisit sport websites. International Journal of Sport Marketing and Sponsorship. (accepted)
Ahn, T.,& Suh, Y. (2012). The Effect of Perceive Risk and Trust on Purchase Intentions in Secondary Ticket Websites: Application of Extended Technology Acceptance Model (TAM). Sport Entertainment & Venues Tomorrow (SEVL) Conference at University of South Carolina. Columbia, SC.
Suh, Y., Ahn, T., & Pedersen, P. (2012). Factors affecting purchase intentions in the online secondary ticket: An examination of risk, usage, and trust related to the online secondary ticket marketplace. Sport Marketing Association (SMA) Conference. Orlando, FL. [It was awarded for the best poster presentation.]
Hong, M., Ahn, T., & Suh, Y. (2012). Analysis of college athletic website: Case study of Florida State University Athletic Website. College Sport Research Institute (CSRI) Conference at University of North Carolina. Chapel Hill, NC.
Suh, Y., Ahn, T., & Chaplin, N. (2011). Examining the relationship between team identification and service quality in college sport website. Sport Entertainment& Venues Tomorrow (SEVL) Conference at University of South Carolina. Columbia, SC.
Suh, Y., & Ahn, T. (2011). Logo change in sport team: The effects of logo redesign on brand attitude. Sport Marketing Association (SMA). Houston, TX.
