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Girard School of Business

Taesoo Ahn

Associate Professor

Marketing and Sport Management


Ph.D., Florida State University
M.A., Ohio University
B.A., Korea University


  • Introduction to Sport Management
  • Sport Marketing
  • Sport Practicum 


Publications [SSCI Journals]

Ahn, T., Suh, Y., & Pedersen, P. M. (2014). Understanding purchasing intentions in secondary ticket websites. International Journal of Sports Marketing and Sponsorship.

Ahn, T., Hong, M., & Pedersen, P. M. (2014). The effects of perceived interactivity and web organization on user attitudes. European Sport Management Quarterly.

Ahn, T., Suh, Y., Lee, J., & Pedersen, P. M. (2013). Sport fans and their teams’ redesigned logos: An examination of the moderating effect of team identification on attitude and purchase intention of team-logoed merchandise. Journal of Sport Management, 27(1), 11-23.

Suh. Y., Ahn, T., & Pedersen, P. M. (2013). Examining the effects of team identification, e-service quality, and satisfaction on intention to revisit sport websites. International Journal of Sports Marketing and Sponsorship, 14(4), 261-278.

Conference Presentations

Lee, J., Ahn, T., & Lee, W. (2013). Talent wins games, but teamwork wins championships: The effects of cross-border strategic brand alliance on sports brand evaluation. Association for Education in Journalism and Mass Communication (AEJMC) Conference, Washington D.C.

Yoon, J., Ahn, T., Suh, Y., & Pedersen, P. M. (2013). Sport website effectiveness: An examination of interactivity, attitudes, and intentions. Sport Marketing Association (SMA) Conference. Albuquerque, NM.

Suh, Y., Ahn, T., & Pedersen, P. (2012). Factors affecting purchase intentions in the online secondary ticket: An examination of risk, usage, and trust related to the online secondary ticket marketplace. Sport Marketing Association (SMA) Conference. Orlando, FL. [It was awarded for the best poster presentation]

Ahn, T.,& Suh, Y. (2012). The Effect of Perceive Risk and Trust on Purchase Intentions in Secondary Ticket Websites: Application of Extended Technology Acceptance Model (TAM). Sport Entertainment & Venues Tomorrow (SEVL) Conference at University of South Carolina. Columbia, SC.




Crowe 320