Office of Communications and Marketing
Through a generous gift from Vin Foley ‘68, Merrimack College’s Center for Criminology will be named for Vincent P. Foley, Sr., who served as a police officer in Lawrence.
I’m currently the Senior Public Relations & Social Media Manager at Connelly Partners, an integrated marketing agency in Boston’s South End. On a day-to-day basis, I garner relationships with national consumer media to secure press coverage for my clients. I help manage influencer programs – everything from creating strategies and selecting influencers to contract negotiations, content creation guidance, and reporting. I also create social media content calendars for clients and assist with social media strategies.
“My leadership roles at The Beacon, Merrimack’s student newspaper, truly prepared me for my career path ahead. I had to learn how to multitask my school work with editing for the paper, managing a team and how to stay organized.”
During the fall semester of my senior year (2016), I scored a position as a public relations intern at Regan Communications, a PR agency in Boston. I stayed on for the spring semester and ended up transitioning into a full-time Account Coordinator role right after graduation in 2017. I took a new position at Connelly Partners in the fall of 2019, as I really wanted the opportunity to dive further into the influencer marketing industry, while still keeping PR and social media part of my day-to-day.
Throughout most of my college career, I was lucky enough to serve as a Staff Writer, Features & Social Media Editor and Executive Editor (during my senior year) for The Beacon. My leadership roles at The Beacon, Merrimack’s student newspaper, truly prepared me for my career path ahead. I had to learn how to multitask my school work with editing for the paper, managing a team and how to stay organized. These experiences, along with the three PR/social media-related internships I participated in throughout college, were fundamental in preparing me for my roles after college, and my current role at Connelly Partners.
While it’s easy to say that I loved being a member of the close-knit community at Merrimack, I’m so thankful for my time spent with The Beacon staff. We grew together, learned together, and got the best work done together. The friendships I gained from participating in The Beacon were unmatched, and we all still keep in touch as great friends to this day!
Skye got her start at Merrimack’s student newspaper The Beacon. Check out the latest edition of The Beacon and learn more about the campus community.
Skye majored in communication and media where she learned how communication and media play a fundamental role in how we understand each other and organizations.