Bachelor of Arts (B.A.) in Music Management
Apply your business knowledge in a music industry environment through a co-op with Warriors at Work.
The music management major is designed to give students the opportunity to pursue a passion, while also developing a set of practical skills that will allow them to pursue a career on the business side of the music industry.
Music Management Degree at a Glance
Program Type
Major
Mode of Study
On Campus
Co-Op/ Internship
Guaranteed
Est. Time
4 Years
Start Terms
Fall, Spring
Cost
School
Accreditation
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The Music Management Major
As a music management major, you will take courses in the Department of Visual and Performing Arts as well as the Girard School of Business for an all encompassing, interdisciplinary experience.
What You'll Study
Intro to Business
Music History
Principles of Marketing
Organizational Behavior
Music Theory
Intro to Visual & Performing Arts
Skills You'll Learn
Music Management Courses You'll Take
PRINCIPLES OF MARKETING
MKT 2205
This marketing course introduces marketing as a functional area of a business enterprise. You will study numerous marketing principles and functions, including the marketing concept, the marketing mix, buyer behavior, market segmentation, product position, and marketing research, all within a global context.
Music History I
mus 2301
This course examines the creation and development of musical genres throughout the historical periods from classical antiquity in Greece and Rome to the culmination of the Baroque. Students will focus on active listening, writing about music and the study of genres within western and non-western social and historical contexts.
ELEMENTARY MUSIC THEORY
mkt 2205
This course is structured to teach students the basic skills necessary in order to read, study and perform from musical notation. Musical elements that students will study in this class include pitch, rhythm, the staff system, key and time signatures, intervals, chords, modulation and more will be examined.
See All Courses & Options Available to Music Management Majors
Music Management Major Requirements
General Education Requirements
In addition to the major and concentration requirements, you will also need to complete Merrimack’s general education requirements. To see more details about the major, please visit catalog.merrimack.edu.Sample Four-Year Schedule - Curriculum Guide
Why Choose the Bachelor of Arts in Music Management?
The music, business marketing and management program allows students to merge their passion for music with practical business skills, thrive in a fast-changing economy and graduate career-ready and future-proofed.
HOLISTIC INDUSTRY UNDERSTANDING
You’re not just learning how to make music — you’re learning how to monetize it, market it and manage it. This is perfect for students who want to launch their own label, manage artists or build their brand as an independent musician.
STRONG BUSINESS FOUNDATION
Merrimack’s Girard School of Business is well-regarded for hands-on business education. Through this major, you’ll be equipped with tools like financial literacy, strategic thinking, leadership and operations. These are essential whether you're running your own music company or working at a major firm.
PREPARES YOU FOR THE MODERN MUSIC LANDSCAPE
In 2025 and beyond, the music business is digital-first, data-driven and heavily entrepreneurial. Course work in this major aligns with current trends like TikTok virality, streaming economics, NFTs, brand partnerships — and gives you the toolkit to navigate them.
Career Outlook: Where Can a Music Management Degree Take You?
Career Outcomes Rate
97% of Girard’s undergraduate class of 2024 were employed full time, part time, participating in a service program, U.S. Armed Forces or enrolled in a program of continuing education at graduation.
Dedicated Advising
You can expect to work with a dedicated advisor for both your academic and career needs throughout your four year experience at Merrimack.
Graduate School
Merrimack, UMass Amherst, Michigan State University, Yale and Northeastern University are just some of the graduate programs Girard graduates are attending.
Jobs with a Music Management Degree
Earning this degree at Merrimack will open the doors to excelling in the job market: some graduates may decide to pursue a graduate degree in business, public relations, communications, or even a law degree, while others may choose to work in music management firms. A degree in this field can open the doors to many careers such as:
- Music Program Managers
- Commercial Partnership Manager
- Music Publishing Manager
- Music Licensing Specialist
- Music News Reporter
- Concert Stage Manager
- Special Events Manager
- Concert Promoter
- A&R Representative
- Publicist
Beyond the Classroom
Student Life
You’ll have endless opportunities to find your fit, get involved and pursue what makes you happy—all while making lifelong friends (and memories!).
Explore your passions alongside others with similar interests, whether that means a cappella singing or outdoor adventuring.
- 80+ student organizations
- Division I Athletics, club and intramural sports
- Beloved traditions like Homecoming, Block Party and Spring Concert
- Fraternities and sororities
Internships & Co-Ops
Our students gain valuable work experience and connections with leading companies through guaranteed internships and the Warriors at Work co-op program. Recent placements include:
- Interning with Homeland Security Investigations, shadowing special agents
- Interning at Delta Tech-Ops, working in components engineering
- Working as a tax intern at Baker Tilly
Research with Faculty
With access to cutting-edge tools, undergraduate students can collaborate with faculty on research projects that can lead to presentations and publications.
- Explore the complexities of the human mind in a state-of-the-art psychology lab.
- Understand how inflammation affects immune cell aging in our Shared Instrumentation and Research Facility.
- Build fully functional battle bots for competitions.
Study Abroad
Global Merrimack provides transformative, once-in-a-lifetime experiences.
Our 30+ study abroad programs include semesters abroad, faculty-led trips and international internships.
- Explore and study in the Dominican Republic or Iceland.
- Immerse yourself in cities like Dublin, Madrid or Rome.
- Experience a semester at sea or intern in vibrant cities like London or Paris.
Service Learning
Community and service are at the heart of our Augustinian mission.
Over 1,000 students work together to engage in hands-on service learning projects each year, supporting our communities and those in need.
- Participate in our campus-wide Mack Gives Back volunteer days.
- Spend your winter, spring, or summer break on an immersive SEND trip in the U.S. or abroad, helping those in need.
- Tutor students in nearby school districts.
See for Yourself
Programs Related to the Music Management Major
Explore other areas and where they can take you.
Program Starts Fall 2026
Merrimack College Awards & Recognition
U.S. News & World Report | Best Regional Universities North (2026)
- Most Innovative Schools (#8)
- Regional Universities North (#38)
- Best Undergraduate Teaching (#20)
- Best Colleges for Veterans (#16)
- Best Value Schools (#52)
Tell Me More About Merrimack's Music Management Major
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