Bachelor of Science (B.S.) in Strategic Marketing Analytics
The strategic marketing analytics major combines marketing and data analytics, two powerful majors that often intersect in the business environment.
As a strategic marketing analytics major, you will learn how to make sense of data driven information for your business clients. You’ll use data to operate more efficiently and optimize marketing strategies to identify trends and opportunities for your consumers.
Strategeic Marketing Analytics Degree at a Glance
Program Type
Major
Mode of Study
On Campus
Co-op/ Internship
Guaranteed
Est. Time
4 Years
Start Terms
Fall, Spring
Cost
School
Accreditation
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The Strategic Marketing Analytics Major
Our interdisciplinary major uniquely combines marketing creativity with data-driven decision-making—preparing students for a modern marketing career where analytics, strategy and innovation intersect.
What You'll Study
As a strategic marketing analytics major, you’ll study how data is used to better understand your customers and learn how to better reach them through marketing efforts.
Data Analytics
Sales Management
Consumer Behavior
Digital Marketing
Advertising and Promotion
Data Science
Skills You'll Learn
Your strategic marketing analytics degree gives you a specialized set of skills to develop throughout the course of your undergraduate career at Merrimack.
Strategic Marketing Analytics Courses You'll Take
Marketing Analytics
mkt 3500
In this course, students will learn to use data analytical tools (e.g. Excel, R, Tableau, Hubspot, Google Analytics), programming language R and SQL and analytics methods to develop their analytical skills. Students will learn how to handle business data from the beginning to the end of a project (collect, clean, interpret and present business data).
data analysis for business
mgt 2150
This course introduces students to the world of business data analytics by taking a practical approach to familiarize students with data-driven decision-making. Students will develop a good understanding of common business decisions, the underlying data sources, statistical analysis, data modeling, data visualization and reporting.
principles of marketing
mkt 2205
This course introduces marketing as a functional area of a business enterprise. Students will study numerous marketing principles and marketing functions, including the marketing concept, the marketing mix, buyer behavior, market segmentation, product position, digital marketing and marketing research, all within a global context.
See All Courses & Options Available to Strategic Marketing Analytics Majors
Strategic Marketing Analytics Major Requirements
General Education Requirements
In addition to the major requirements below, you will also need to complete Merrimack’s general education requirements. To see more details about the major, please visit catalog.merrimack.edu.Sample Four-Year Schedule - Curriculum Guide
Why Choose the Bachelor of Science in Strategic Marketing Analytics?
The strategic marketing analytics major is designed to meet the demands of today’s data-driven marketing world. It combines the creativity of marketing with the precision of analytics—preparing students to make smarter decisions that drive business success
CAREER FOCUSED CURRICULUM
Courses are taught by faculty with real industry experience who bring real-world applications into the classroom. The program is built to align with the constantly growing and evolving marketing analytic job market.
TAKE ADVANTAGE OF MERRIMACK'S NETWORK WITH THE BOSTON BUSINESS SCENE
Merrimack’s location and constantly growing network provides students access to Boston based marketing firms, startups, tech companies, large brands and ad agencies.
EMPHASIS ON STRATEGIC THINKING
Merrimack's program teaches students to go beyond just data analysis. Students learn how to make strategic marketing decisions backed by data using real world examples like customer segmentation, competitive analysis, product positioning, campaign planning and performance evaluation.
Career Outlook: Where Can a Strategic Marketing Analytics Degree Take You?
Career Outcomes Rate
97% of Girard’s undergraduate class of 2024 were employed full time, part time, participating in a service program, U.S. Armed Forces or enrolled in a program of continuing education at graduation.
Experiential Learning
90% of the class of 2024 participated in at least one experiential learning opportunity while enrolled as an undergraduate student.
Graduate School
Merrimack, Pace University, Michigan State University, Yale and Northeastern University are just some of the graduate programs Girard graduates are attending.
Jobs with a Strategic Marketing Analytics Degree
What can you do with a strategic marketing analytics degree? Many students begin working full-time post-graduation in businesses, offices and the government in fields of finance, health care, pharmaceuticals and retail. Others enter graduate school to pursue a master’s degree. Potential career paths for strategic marketing analytics majors upon graduation include:
- Chief Data Officer
Marketing Manager
Market Research Analyst
Brand Manager
SEO Specialist
Operations Analyst
Beyond the Classroom
Student Life
You’ll have endless opportunities to find your fit, get involved and pursue what makes you happy—all while making lifelong friends (and memories!).
Explore your passions alongside others with similar interests, whether that means a cappella singing or outdoor adventuring.
- 70+ student organizations
- Division I Athletics, club and intramural sports
- Beloved traditions like Homecoming, Block Party and Spring Concert
- Fraternities and sororities
Internships & Co-Ops
Our students gain valuable work experience and connections with leading companies through guaranteed internships and the Warriors at Work co-op program. Recent placements include:
- Interning with Homeland Security Investigations, shadowing special agents
- Interning at Delta Tech-Ops, working in components engineering
- Working as a tax intern at Baker Tilly
Research with Faculty
With access to cutting-edge tools, undergraduate students can collaborate with faculty on research projects that can lead to presentations and publications.
- Explore the complexities of the human mind in a state-of-the-art psychology lab.
- Understand how inflammation affects immune cell aging in our Shared Instrumentation and Research Facility.
- Build fully functional battle bots for competitions.
Study Abroad
Global Merrimack provides transformative, once-in-a-lifetime experiences.
Our 30+ study abroad programs include semesters abroad, faculty-led trips and international internships.
- Explore and study in the Dominican Republic or Iceland.
- Immerse yourself in cities like Dublin, Madrid or Rome.
- Experience a semester at sea or intern in vibrant cities like London or Paris.
Service Learning
Community and service are at the heart of our Augustinian mission.
Over 1,000 students work together to engage in hands-on service learning projects each year, supporting our communities and those in need.
- Participate in our campus-wide Mack Gives Back volunteer days.
- Spend your winter, spring, or summer break on an immersive SEND trip in the U.S. or abroad, helping those in need.
- Tutor students in nearby school districts.
See for Yourself
Programs Related to the Strategic Marketing Analytics Major
Explore other areas and where they can take you.
Take the Next Step (We're Here to Help)
At Merrimack, we are ready to meet you where you are and get you where you want to go. And, we make the process simple along the way!
Upcoming Events
Info Session & Campus Tour
Monday-Friday & Most Saturdays
Attend a 20-minute info session led by an admission counselor and then take a student-led campus tour. Registration is required.
Merrimack College Awards & Recognition
U.S. News & World Report | Best Regional Universities North (2026)
- Most Innovative Schools (#8)
- Regional Universities North (#38)
- Best Undergraduate Teaching (#20)
- Best Colleges for Veterans (#16)
- Best Value Schools (#52)
Tell Me More About Merrimack's Strategic Marketing Analytics Major
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