Aaron Mansfield
Academic Title
- Assistant Professor, Sport Management
Contact Information
- Consumer Behavior
- Sport Marketing
- Identity
I research the role of social-psychological identification in sport fandom, examining how individuals’ understanding of self – ‘who I am’ – impacts their sport consumer behavior.
- Ph.D. Management UMass Amherst
- M.S. Sport Management UMass Amherst
- B.A. English & Journalism University of Buffalo
- Sport Fandom
- Consumer Behavior
Mansfield, A. C. (2020). ‘Count the Ways That It Impacts Your Life’: New Parenthood and Sport Fandom. Journal of Sport Management.
Mansfield, A.C., Delia, E. B., & Katz, M. (2019). The blurry spectrums of team identity threat. Sport Management Review.
Katz, M., Mansfield, A. C., & Tyler, B. D. (2019). The Strength of Fan Ties: Emotional Support in Sport Fan Egocentric Networks. Journal of Sport Management.
- Outstanding Doctoral Student Researcher – Isenberg School of Management, UMass Amherst, 2020
- Student Research Competition Finalist – North American Society for Sport Management, 2019
- Isenberg School of Management Fellowship Award – Isenberg School of Management, UMass Amherst, 2017
- National College Media Leader of the Year – College Media Association, 2014
- National Collegiate Sports Columnist of the Year – Pinnacle Awards, 2014
- Mark of Excellence, Sports Column Writing – The Society of Professional Journalists, 2014
- Mark of Excellence, General News Reporting – The Society of Professional Journalists, 2014
- Sports Story of the Year – Associated Collegiate Press, 2013
- Mark of Excellence, Sports Column Writing – The Society of Professional Journalists, 2013
- Society of Professional Journalists Scholarship – 2013
- Rosalind Jarrett Sepulveda Journalism Scholarship – 2012