Aaron Mansfield

Academic Title

  • Assistant Professor, Sport Management
  • Consumer Behavior
  • Sport Marketing
  • Identity

I research the role of social-psychological identification in sport fandom, examining how individuals’ understanding of self – ‘who I am’ – impacts their sport consumer behavior.

  • Ph.D. Management UMass Amherst
  • M.S. Sport Management UMass Amherst
  • B.A. English & Journalism University of Buffalo
  • Sport Fandom
  • Consumer Behavior

Mansfield, A. C. (2020). ‘Count the Ways That It Impacts Your Life’: New Parenthood and Sport Fandom. Journal of Sport Management.

Mansfield, A.C., Delia, E. B., & Katz, M. (2019). The blurry spectrums of team identity threat. Sport Management Review.

Katz, M., Mansfield, A. C., & Tyler, B. D. (2019). The Strength of Fan Ties: Emotional Support in Sport Fan Egocentric Networks. Journal of Sport Management.

  • Outstanding Doctoral Student Researcher – Isenberg School of Management, UMass Amherst, 2020
  • Student Research Competition Finalist – North American Society for Sport Management, 2019
  • Isenberg School of Management Fellowship Award – Isenberg School of Management, UMass Amherst, 2017
  • National College Media Leader of the Year – College Media Association, 2014
  • National Collegiate Sports Columnist of the Year – Pinnacle Awards, 2014
  • Mark of Excellence, Sports Column Writing – The Society of Professional Journalists, 2014
  • Mark of Excellence, General News Reporting – The Society of Professional Journalists, 2014
  • Sports Story of the Year – Associated Collegiate Press, 2013
  • Mark of Excellence, Sports Column Writing – The Society of Professional Journalists, 2013
  • Society of Professional Journalists Scholarship – 2013
  • Rosalind Jarrett Sepulveda Journalism Scholarship – 2012