Jeff Converse '23

Graphic Design

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Visual Brand Design: NOVA Group and Its Subsidiaries

An engaging, compelling, and thorough brand design is the cornerstone of why a business is appealing to its consumers. Today, companies understand this sentiment, as well as consumer behavior, establishing a compelling story and prioritizing good design for their products and the company at large. Often, brand design is the difference between a successful company and a failed one. 

My senior capstone project focuses on and consists of creating a fictional conglomerate known as NOVA, with three specifically related and designed subsidiary companies. Inspired by modern-day corporate American conglomerates such as Meta Platforms, General Electric, Berkshire Hathaway, etc., my project takes the medium of brand design to a higher level. Each of the fictional conglomerate’s three independent businesses titled, Offshore ’97, Our Garden, and WeClean, have their own unique brand design. The creation of a multi-industry company, and its numerous partners, act as a great opportunity to investigate and create a multi-national brand identity at the intersection of creativity and business analysis.

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